I chose to explain the limitations in the old linear model of mass communication.
This model implies that all media must go through a series of steps when it is put out into the world. The senders create a message, which is sent out to a mass media channel, who are able to reach large groups of receivers. Gatekeepers (typically were editors and other forms of media managers) decided what messages went to certain receivers. Then, the receivers were able to provide feedback for the senders.
However, in the current digital age, it is a lot harder for messages in media to follow this linear model. The biggest limitation is the role of a gatekeeper. With social media, users are able to create messages and send them out with no one to edit or limit their content. When a creator of media in today’s world puts something out on the internet, anyone can see it. Gatekeepers today are in the forms of apps, disguising themselves as “the algorithm” that promotes certain messages over another.
The linear model is still pretty similar to how it is today, but the use of technology allows for a much quicker timeline. Senders are able to get feedback almost immediately, and the messages reach intended audiences much quicker than before. While the linear model is still pretty relevant today, the digital age has exposed its limitations and flaws.
