For this project, I will be reviewing one of my favorite designer websites, Schiaparelli. Their homepage is laid out in a very simple and elegant manner, but in a way that still captures attention. They use a lot of imagery, and even video, rather than filling the negative space with words – which helps keep a clean and minimalistic feel to the website. It does not feel overwhelming to scroll through the home page, and the page is not ridiculously long either, which makes me want to explore the other pages as well.
The brand knows they carry luxury, artistic products, and they know people are willing to buy them. So, because of this they are not shoving ads or pop-ups in your face when you enter the page. Their website feels like scrolling through an art gallery rather than online shopping, and I think the use of images helps with that feeling. Even though the pages are very photo-heavy, the site loads quickly and seems pretty reactive to different screens.
This brands target audience would be stylist’s, celebrities or the upper class. They are not begging for shopping, but rather sharing their creations with those who are interested and understand. The clean and minimalistic appearance make it easier to highlight special collections or pieces from the brand. Although, because of this they do not use a lot of text on their websites. I think that for their target audience it does make sense.
Their brand history page could be laid out better in my opinion, it feels a little bit chaotic compared to the rest of the website. It is a long scroll, and I feel that they could have found better ways to break up the brands history in a simpler way. I think by breaking up the history into decades would make it easier to scroll through the brand history without getting overwhelmed. This page probably has the most text out of all of their web pages, however it feels thrown together. It is also obvious this page has not been updated since 2021.
Their news tab was also poorly made in my opinion. Considering this tab is called news, there is little to almost no text on this page. I think it would be beneficial for this tab specifically to integrate more text, so the audience can hear more from the brands perspective and process on certain looks.
Overall, their site is very clean and minimalistic. It almost imitates an art gallery with the use of large imagery. The set-up works well for the brand and their target audience.