Just recently the NBA made a huge announcement, they’re launching their first ever in-season tournament. They built custom court designs for all of the teams and the way that they made the announcement was in quite the creative way.
They made a commercial inspired by the film “The Heist” and in the commercial they made a classic movie scene introduction where the narrator was introducing the play-in trophy as the prize that they were all trying to get to and introducing certain NBA players that were casted to be in the commercial as different roles in the master plan to steal the trophy. The commercial was shot in all one long take with a lot of motion and moving pieces, so it was extremely impressive and was super engaging. Each player was playing a certain part, the undercover janitor, the undercover waitress, a fake guest and they’re all working to get this trophy.
This commercial impacted me because it was super entertaining and put a funny and creative twist on the announcement of the in-season tournament. It also made me excited for the in-season tournament and did a really good job of enticing me to watch the tournament. This commercial made me laugh and built hype toward the tournament.