Problem:
NYX currently is tackling way too many trends, products, and audience. That is communicated through the overwhelming social platform and unorganized shelves.
More simple, clean, timeless branding is consuming the market and NYX needs to attempt to match this to stay relevant in the market. There are too many colors, product differentiation.
Positioning Statement:
For trend-aware beauty consumers seeking both creativity and clarity, NYX is the accessible cosmetics brand that delivers high-performance products with bold personality. Unlike overwhelming and disjointed experiences, NYX is repositioning itself with a streamlined, timeless brand identity—offering a curated, cohesive selection of essentials that empower self-expression without the noise. By focusing on clarity, aesthetic refinement, and audience alignment, NYX remains a vibrant leader in an evolving beauty landscape.
On Product:
On Display:
On Promotion:
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