Author: Avery Rupp
-
NYX Rebrand
Problem: NYX currently is tackling way too many trends, products, and audience. That is communicated through the overwhelming social platform and unorganized shelves. More simple, clean, timeless branding is consuming the market and NYX needs to attempt to match this to stay relevant in the market. There are too many colors, product differentiation. Positioning Statement:…
-
Landing Page
Design a Landing Page to promote your app Objective: The primary goal was to introduce and excite users about a virtual workspace that reimagines productivity through immersive environments. The call to action (“Try it Now”) was positioned prominently to drive conversions, while key features—such as avatar customization, AI-generated environments, and VR meetings—were communicated clearly through visuals and…
-
Hi-Fi Prototype & Iteration
Hi-Fi Prototype Reflect on your Hi-Fi Prototype and implementation of ideas Objective: It was finally time to put it all into a functional prototype. After so much research, experience using a VR Headset, and collaborating with other team members I had to put it all together to best solve my problem. I created a virtual…
-
-
-
Pomhera
Brand Identity Choose a produce that fits in the 5 a day health message to brand a production. I chose a Pomegranate. The unique color, shape and form of a Pomegranate offered a lot of creative freedom. After research, brand naming workshops, and multiple composition sketches I landed on the brand name, Pomhera. Pomhera comes…
-
My Logo Work
This logo was inquired by a freelance photographer who specializes in product and portrait photography. She wanted an artistic approach, including variety of color and personality. Pear Street Inc is a healthy lifestyle blog. She focuses on clean habits and recipes, highlighting those to her online following. She did not have much opinion as far…
-
-
Lo-Fi Prototype
Reflect on your wire-framing process Objective: In this stage of the design process it was time to create wireframes of the screens of the interface. My team and I got the chance to use VR headsets and experience different apps that provide similar features to our intended VR app. This was important to our process…
-
Ideate
Reflect on your ideation process focusing on the use of AI. Objective: In this stage of the design process it was all about sketching our ideas and features out. How will our audience navigate the interface efficiently? That was what we needed to solve. In order to do this we sketched up Storyboards and User…
