Problem: NYX currently is tackling way too many trends, products, and audience. That is communicated through the overwhelming social platform and unorganized shelves.  More simple, clean, timeless branding is consuming the market and NYX needs to attempt to match this to stay relevant in the market. There are too many colors, product differentiation.  Positioning Statement:…

Brand Identity Choose a produce that fits in the 5 a day health message to brand a production. I chose a Pomegranate. The unique color, shape and form of a Pomegranate offered a lot of creative freedom. After research, brand naming workshops, and multiple composition sketches I landed on the brand name, Pomhera. Pomhera comes…

Problem: Many people seek immersive and inspiring environments to enhance their focus, productivity, and social interactions, whether for studying, remote work, or virtual meetings. However, not everyone has access to ideal spaces due to geographical limitations, or personal preferences for quieter, more controlled atmospheres. At the same time, businesses, such as cafés, offer unique ambiances…

In Typography 2, the assignment was to create and brand a distinctive magazine. Choose a topic of interest and include three iterations of a cover design, three articles relating to the overall topic, a letter from the editor, and table of contents .  The design process was very tedious and went through multiple revisions. The…

Spoiler Alert is an app dedicated to managing groceries efficiently, communicating expiration dates of items, and how to best use them within the time frame. Ultimately, leading to less food waste and better organization in the kitchen.   Summary My Role This project was prompted to solve an everyday problem you face or witness that…

Discover Oklahoma City I began my research by diving into the historical background and importance of landmarks in Oklahoma City. The architectural language of each building was unique while the goal was to design a series of symbols that cohesively communicate my chosen regional landmarks. These symbols should be a non-verbal representation their unique history…