Zoos have become more and more popular around the world throughout the years. As they have begun to grow, so have peoples worries about if zoos are truly doing good by the animals. It is important to fo research about the zoos that you are wanting to visit to understand how much they are doing for the animals.
For my public relations design class, I have chosen the Oklahoma City Zoo as my organization for an assignment. A competitor analysis will be done over how other zoos market and what they look like from a branding point of view. The Oklahoma City Zoo works closely with many zoos around the country, so the competitor analysis is purely marketing and nothing to do with what zoo is more effectively working on conservation. Most zoos chose to work together as they all have similar goals and missions.
I have chosen the St. Louis Zoo for my competitor analysis as it was another zoo that I grew up going to. I would like to compare the difference in branding and marketing in the upcoming days and would love to see the evolvement over time. I believe all zoos should have very similar images and messages. We want to keep our wildlife safe and allow them to live long and prosperous lives. Here is a Pinterest board of the different marketing and branding that has stood out to me about the St. Louis Zoo.