Creativity takes time. Time is something that I do not have a ton of during this season of my life. I really enjoy sitting down after a long day and getting on my computer or phone to just sit down and create things, but after such a long day, my brain tends to stop working. I feel so burnt out of ideas and I just do not know how to create things. It is so frustrating. Either way, I still must be creative for my classes, so here is an EXTREMELY rough draft of my first business card for the Oklahoma City Zoo!
Like I said, extreme rough draft. I enjoy the ideas that I have, and for every backside I would love for different animals to be on the business cards so that people can have the chance to get to know the animals a little more personally. It is very hard to do branding research when it is not a super popular thing for zoos to have business cards. I definitely challenged myself, but it is very fun to create things like this, even if they are only seen by a few people.
When it comes to business cards, you have to think about how this is the impression you will leave with your customer. You must understand that this is one of, if not the only thing you leave with them so you should understand what you are communicating with them. A business card is super important for a communications strategy, it is a huge mean of communication by itself. Making sure that all of the necessary information is provided on the card is vital. It allows your customer a way to easily contact you whenever they need.
Inspiration and mood boards can help when it comes to designing because although you may like a bunch of different things, by putting them into those boards, it is easier to see what you like the most. You want to make sure everything fits with each other so putting them all together in one place where you can see them easily allows you to do that.
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