18-22 years old, newly accepted students, first generation college student, wants to be active on campus, plans on attending events on campus, slightly above average household income.
Handouts are important when new people are constantly filtering into your community. When it comes to at a university, if you are a part of an organization, you want people to join that organization. Handouts help people know and understand what you and your organization are. It gives them information and allows them to learn something about the organization to see if it interests them. Handouts are also a great way to make a first impression and get people to remember you and your organization. During the first week at OU, many organization will set out booths along the south oval to invite new students to learn more about their organizations and possibly join. Handouts can be a variety of things like paper handouts, stickers, t-shirts, prizes, and even food.
It is important to figure out your target stakeholder because you want to give your handouts to the right people. You spent your time and resources to offer these handouts, so just handing them to people that do not care to join your organization may just be wasting your time and money.