So what’s the big idea? Why would these small types of things be so important for a company? To put it simply, it is ALL about the details. Nowadays, it is hard to connect with customers on a personal level. Since everything is online nowadays, it is much easier for people to just click a few tabs and be done. By defining these small details, it allows for you and your company’s personality to shine through your material.
I made this business card for the Oklahoma City Zoo. I wanted to incorporate real photos of the animals at the zoo to allow customers to have a personal connection with the zoo’s mission. You want to be able to provide that for your company and its consumers. Now it is easier for people to find a connection with a living animal, but that doesn’t mean that you can’t do the same for your own company.
Let your personality shine through your creativity and design. It is amazing how much more interest people show in things that they deem pretty rather than something plain and simple. When making letter heads and envelopes, you want to still be a personal as possible. Write professionally, but also kindly to your customers. It allows them to understand who YOU are as a person and not just as a strict business.
Collateral material is vital to your success in a company. You want consumer to be excited to work with you and remember you. One of the best and easiest ways to do that is by being creative with your work.