Category: Newsletter

Personally, I think newsletters are so much fun to make. The designing to the detail of the words. These types of informative material can reflect extremely well on a company and allow for creativity to run a little free. Newsletters come with all different kind of designs and whether you feel that a more minimalistic or more expressive approach fits your business, it can all be done through a newsletter.

Photos compliment newsletters extremely well and they allow for consumers to become more interested in the stories that you have available if they have pictures that coincide with the stories. Writing for the correct audience is how you want to also make sure you are creating the right design for your company and how you want the company to be perceived.

When you begin with your layout, you want to begin to sketch out exactly how you would like for your newsletter to look. Read my Newsletters! blog where I talk about sketching layouts! Finding the perfect layout for all of your information is the first step to creating the perfect newsletter for your company!

Here I have attached two very different newsletters and both are great! Researching the different types of newsletters layouts there are is important for your own company because it allows for your consumers to have another way of obtaining information as well as feeling important in the company by receiving one.

An expressive and artistic newsletter!

Newsletters are a great way to keep your loyal consumers up to date with larger companies and organizations. A good newsletter consists of different topics that involve what your company has been doing, including any changes happening within the company and transparency throughout the company.

It is important to create a sketch for your newsletter prior to starting designing in InDesign because it gives you a rough estimate of how you want your newsletter to look. You can quickly create multiple sketches until you find the one that fits the information needed and one that flows properly with the information. It is much easier to create multiple sketches on paper rather than on application on the computer.

Grids help everything flow through the newsletter. You do not want one story bleeding into another so I suggest creating grids around the stories, and maybe have colors in the background that help differentiate which article is which.

You want to keep your newsletter information, but also not too bulky with information. You can add links to your newsletter that would allow consumers to learn more about a certain topic. You want to just be able to provide the most important information and then you can link to more information on the bottom of your section.

Allowing consumers to subscribe to a newsletter helps them feel more involved in you company and allows them to stay up to date with the latest things happening throughout the company! I highly suggest creating one that goes with a email list that you could give to customer to stay up to date with your company!

Here is my sketch for a newsletter. It is very basic and I like being able to throw out different ideas on my sketch!