Channing Maddox

Course Blog

Tag: Stakeholders

Action & Response Strategies

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On March 21, 2023

In Uncategorized

Public relations is ALL about managing relationships between an organization and its stakeholders. A good PR strategy requires not only important proactive actions, but also effective responses to crisis situations. Knowing the difference between action and response strategies and their effectiveness is imperative for an organization. I am going to touch on some action and response strategies that can be used all throughout the PR industry.

Action Strategies

  1. Research and Analysis
  • Conduct research and analyze data to identify key stakeholders and their needs, attitudes, and behaviors
  • Use the research findings to develop communication messages and strategies that resonate with the stakeholders
  1. Message Development and Delivery
  • Develop clear, concise, and compelling messages that align with the organization’s values and goals
  • Use various communication channels (e.g., social media, press releases, speeches) to deliver the messages to the stakeholders
  1. Relationship Building
  • Cultivate positive relationships with stakeholders by engaging in two-way communication, listening to their feedback, and addressing their concerns
  • Create opportunities for stakeholders to interact with the organization (e.g., events, forums, surveys)

Response Strategies

  1. Crisis Management
  • Develop a crisis management plan that outlines the procedures and responsibilities for handling a crisis situation
  • Communicate transparently and promptly with stakeholders about the crisis and the actions being taken to address it
  1. Reputation Management
  • Monitor and analyze the organization’s reputation in the media and online
  • Develop and implement strategies to enhance the organization’s reputation and address any negative publicity
  1. Issues Management
  • Identify potential issues that may affect the organization’s reputation and develop strategies to address them proactively
  • Monitor and analyze issues as they arise and respond appropriately

Barron, M., Barron, A., Resources, P. M. O., TAP-a-PM, Watt, A., Palmer, E., & Solera, J. (2014, August 14). stakeholder management. Project Management 2nd Edition. Retrieved March 23, 2023, from https://opentextbc.ca/projectmanagement/chapter/chapter-5-project-stakeholders-project-management/ 

Kiely, T. J. (2023, February 20). Reputation PR: Definition, strategies & examples. Meltwater. Retrieved March 23, 2023, from https://www.meltwater.com/en/blog/reputation-pr 

Learning, L. (n.d.). Introduction to business. Communication Channels, Flows, Networks | Introduction to Business. Retrieved March 23, 2023, from https://courses.lumenlearning.com/suny-hccc-introbusiness/chapter/communication-channels-flows-networks/ 

Step-by-step guide to writing a crisis management plan. Smartsheet. (n.d.). Retrieved March 23, 2023, from https://www.smartsheet.com/content/crisis-management-plan 

What is a Public?

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On February 14, 2023

In Uncategorized

Whenever you hear the term “public,” what is the first thing that comes to mind? I would say the people around me. Publics play a much larger role when it comes to PR, marketing, etc. Publics help define the directions that organizations and corporations are going to take when it comes to their next campaigns.

There are many different characteristics that Strategic Planning for Public Relations talks about when it comes to publics. It is important for publics to be able to be categorized to help analyze which will be the best to target for your campaign. You should look at a few different things, which include:

  • Distinguishable
  • Homogeneous
  • Importance
  • Size
  • Accessibility

By separating these publics, it can allow for organizations to target different ones in their own specific ways. Overall, the public is involved as one of the organization’s stakeholders. Public Engagement brings this to light in their diagram where they talk about defining the territory. Finding their specific territory allows for your organization to go more in depth with each public and what you are wanting to accomplish with them. Your publics can also include your competitors. You want to examine what they are doing differently than you and how that is overall working for them. Try to come up with new ideas that set you a part from your competitors.

Stakeholders

You want to prioritize the importance of each individual public and how they fit into your stakeholders. By making this priority list, you are able to focus on the most important publics and focus less on ones that are likely to not make much of an impact in your organization. Pavilion makes a point about communicating with your publics should be chosen by how much they interact with the company or organization. You do not want to spend a large amount of time reaching for an audience that has never interacted with your company, that should come overtime.

Planning

You hopefully have a good idea about what publics are now, so you might be asking yourself how you can begin to implement the planning for your organization to analyze their publics. It is important to set out different questions that you want to answer prior to your analysis and during. Press Page helps make things a little more bearable by helping you set up your PR planning to make sure everything works smoothly. Some basic questions can help kickstart your analysis.

  • What major publics is your organization wanting to target?
  • What stakeholders are you going to prioritize?
  • Who are the main competitors?

These basic questions are going to start to set you and your PR plan up for success!

Sources

Know your audience: Publics and stakeholders. DINFOS Pavilion. (n.d.). Retrieved February 13, 2023, from https://pavilion.dinfos.edu/Article/Article/2339406/know-your-audience-publics-and-stakeholders/ 

Person, D., R., & Smith. (2017, May 18). Analyzing the publics: 5 : V5: Strategic planning for public relatio. Taylor & Francis. Retrieved February 13, 2023, from https://www.taylorfrancis.com/chapters/mono/10.4324/9781315270876-5/analyzing-publics-ronald-smith 

Smith, R. D. (2021). Step 3 Analyzing the Publics. In Strategic Planning for Public Relations. essay, Routledge. 

Who are the public? NCCPE. (2018, March 16). Retrieved February 13, 2023, from https://www.publicengagement.ac.uk/about-engagement/who-are-public 

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