Analyzing organizations can sometimes not be a super fun thing to do. Sometimes your client may not be the most fun or interesting thing in your life, but that is where you can come in! Changing the perspective of the work can tremendously change the excitement of the work. Taking the time to sit back and think about what the finished product could provide for your client will help you brainstorm goals and aspirations for this company as well.
SWOT Analysis
Strengths. Weaknesses. Opportunities. Threats. What are these things and how are they going to help you analyze an organization? SWOT Analysis is one of the best starting points that help one get into smaller details of what the organization has and what they should work on. The Corporate Finance Institute focuses on the importance of a SWOT analysis for company goals and objectives.
Strengths, of course, include everything that goes right in the company. Weaknesses will be everything that seems to be falling through the cracks. Opportunities could be some of the solutions to weaknesses, but also how the company can continue to grow with the growing world around them. Threats can involve lack of employees, competitors, and government control of regulations. Consult Port gives a great step by step guide of setting up and performing a SWOT Analysis.
Organization Analysis
An in-depth review must be performed in order to have the utmost effective organization analysis. Strategic HR gives examples of the steps to go through the beginning of an org analysis which include:
- Vision
- Mission
- Strategic Goals
- Business Operations
- Organization Chart
- Etc.
An internal review with employees can be a great insight on how the company is working from the inside out and what needs to be changed. Surveys sent to employees is an easier way to get an insight with more responses rather than in depth reviews with all. Another survey could be sent to consumers to see what they see from the outside and what could be changed on the customer service side of things. I believe that it is most important to start from the inside with employees because without the employees, the company would be nothing. Making sure that your people are happy is what is going to set the positivity throughout the company.
You are wanting to push an organization to greatness. You are wanting to watch them succeed and see what the future holds as they implement these new changes to their workforce. It is amazing how an analysis can change everything about a company and how they are going to change the ways of their habits.
