sources

Rieger, Paula Trahan, and Cathy L. Rozmus. “Posting With a Purpose: Improving Social Media Strategies to Communicate with Younger Generations.” Clinical Journal of Oncology Nursing, vol. 25, no. 3, June 2021, pp. 337–41. EBSCOhost, https://doi.org/10.1188/21.CJON.337-341.

Posting With a Purpose is an analysis of how improving social media strategies can help reach younger generations. It is written by Paula Trahan Riegger who is a retired chief executive officer of the Oncology Nursing Society in Pittsburgh, PA and a member of the communications committee for the Houston Chapter of the Oncology Nursing Society in Sugar Land TX. It is also written by Cathy L. Rozmus who is the vice dean for academic affairs in the Civic School of Nursing at the University of Texas Health Science Center in Houston. This study focuses on the need for communication and engagement strategies across nursing organizations. It argues that using social media platforms can be a useful way to connect with a variety of generations. It breaks down each generation, in a chart, from Baby boomers to generation z all giving information on how these generations prefer their communication. The goal of the nurses is to understand what posting strategies creates engagement. They talk about how the new face of marketing and advertising is heading towards a place of social media engagement. This study only gives communication and marketing results from the nursing industry; however, it may give some inside on how generations are differently represented by social media and communication.

ontological security: a sense of order and stability in regards to your own life.

Reifova, Irena Carpentier, and Sylvie Fiserova. “Ageing On-Line in Risk Society: Elderly People Managing the New Risks via New Media in the Context of Decreasing Ontological Security.” Cyberpsychology, vol. 6, no. 2, Sept. 2012, pp. 1–9. EBSCOhost, https://doi.org/10.5817/CP2012-2-5. ]

Ageing on-line in risk society is a study about elderly generations and their use of social media. It goes into the details of how it can either benefit them or how it could help them. The study is written by Irena Carpentier Reifova who is works at Charles University in the Social Sciences and Department of Media Studies. She works on critical media studies and has interests in popular culture. This was also written by Sylvie Fiserova who is a Ph.D. student at the Department of Media Studies. She has a master’s degree in Media Studies and is working on her PhD project that deals with the usage of new media by middle-aged people. The study is talking about how older generations do not necessarily find the internet and new innovative technologies that useful. It also goes into the risks that social media has. It can be a risk to your health and to your own ontological security which is a sense of order and stability in regards to your own life. The one shortcoming it may have is that the study is targeting a very high level audience so it could be difficult to understand it at times.