Course Blog

Month: February 2025

My Logo Analysis

In PR Design at Gaylord College I have the opportunity to create a logo that represents my personal brand. This is the logo I designed:

My Mission

As a Public Relations student at the University of Oklahoma, my mission is to create compelling digital media campaigns using strategic communication, creative storytelling, and data-driven insights. Through my experience in PR, digital marketing and media relations, I aim to help brands build meaningful connections with their audiences while maintaining a strong, authentic presence across platforms.

My Competitive Landscape

In the evolving filed of public relations and digital marketing, competition comes from other aspiring PR professionals, digital strategists, and content creators. What sets me apart is my extensive experience working with clients and a deep understanding of how to create lasting relationships. Through my experience in Lindsey + Asp and as a retail associate at a local boutique, I am confident in my ability to create results-driven campaigns catered to clients needs.

My Attitudes and Core Values

I bring a positive attitude, a keen eye for detail, and an energetic, hard-working mindset to every project, ensuring that my work is both strategic and impactful. My core values include authenticity, innovation, collaboration and strategic thinking. By staying committed to these values, I strive to become a dynamic, forward-thinking PR professional who drives meaningful brand engagement and communication success.

What Makes a Powerful PR Campaign?

Throughout my classes in Gaylord, I have learned the power of effective campaigns and how to strategically create them to be appealing to their target audience. In PR Design at Gaylord College we were assigned a Typesetting assignment created on Adobe InDesign to gain experience in crafting successful PR publications.

Publication Image

Two powerful programs that can be used to make effective PR campaigns are Adobe InDesign and Canva.

1. Adobe InDesign

Adobe InDesign is a desktop publishing application that allows users to create and publish content for print or digital media. This program highlights the importance of detail and kerning to ensure the media project is appealing and eye-catching. Through our typesetting assignment I learned how to include the essentials in a print or digital publication such as the headlines, subheads, photo cutline, nameplate, etc.

2. Canva

On the other hand, Canva offers free online access to graphic design tools, allowing users to create visual content for a variety of purposes. A feature I appreciate is the free online templates that provide examples of designs that you can recreate to fit your designing goals. For example, Canva provides a newsletter mock up that you can edit to make it your own by filling in the textboxes and designs to cater to your target audience.

Both of these programs make successful PR publications and PR practitioners should learn about these programs because they offer user-friendly interface and free online tutorials to get started. They also ensure that your design is sleek and visually appealing to create successful and engaging publications.

So What Makes a Good Design?

A good design incorporates clarity, consistency, visual hierarchy, and engaging elements. When fonts are easy to read and eye-catching, the reader is hooked and eager to learn more. Kerning and leading ensures that the spacing of letters and lines is consistent and visually satisfying. When important words are bolded or highlighted, the reader can see what information is the most important. Finally, images and pull quotes are engaging and keep the reader’s attention, making the publication a good and intriguing design.

Reflection

Reflecting on our recent assignment, I enjoyed the freedom to design the page how we wanted to, while also following guidelines that pulled the entire digital newsletter together. I also enjoyed seeing the project come together cohesively at the end and being proud of my work.

InDesign’s layout can sometimes be confusing, so it took me some time at first to get the hang of it. Paying attention to detail and following instructions is incredibly important in projects like this and I am excited to create more throughout this semester!

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