Category: Arezzo Innovation

Innovation as an Opportunity with Arslan Khan

This past Monday, I had the chance to interview Arslan Khan, one of five panelists from South Asia who works as the CEO of an event planning organization called JJ Decorators and Event Managers in Pakistan. We discussed everything from what a typical day looks like for him, his favorite events that he had a hand in creating, and his innovative approach to this business. We even shared a laugh while briefly touching on the viral American woman who claims she will reconstruct the entire country of Pakistan.

To kick things off, Dr. Elanie Steyn asked all the panelists to describe innovation in one word. Khan was quick to answer: “Opportunity.” Intrigued, I pressed him for more information on his chosen word, asking “what made you say opportunity?”

Khan: “This event management industry is one of the industries in this country that is actually booming in terms of business. So this is an opportunity because people spend a lot of money on weddings, on events you have no idea about. People spend a lot of money here, so you just have to look and find that opportunity.”

Khan then shared details with me about a recent wedding organized in Pakistan with an eye-catching $25 million budget over three days. This example highlighted just how much potential there is within Pakistan’s event planning industry and how recognizing and seizing opportunities like these has been key to his success.

I think his perspective highlights an essential part of innovation: it often stems from identifying and capitalizing on emerging trends. Sometimes innovation isn’t just about who can be the most creative, it’s about recognizing the business potential in cultural traditions and consumer behavior. “We have two girls in our company whose job is to identify changing trends,” he told me. Whether it’s designing extravagant wedding experiences or adapting to new demands in the industry, he continuously looks for ways to push boundaries and elevate his business.

One of those ways, he explained, is in the specific type of chairs used in events.

Khan: “When I went to the United States, I worked with an event management company there. The chairs they were using were made of cedar wood, and people don’t do that here [in Pakistan] because they don’t know what that looks like. So what I did was I took a picture, took the dimensions, and came back. Then, we made 100 of those chairs to start with, and said ‘let’s just see how this one pans out.’ And that worked out really well.”

His approach shows how innovation can be as simple as introducing something interesting and new from another market. By observing and implementing successful ideas from the United States, Khan found a way to set his company apart. This willingness to experiment and take risks is what keeps his business ahead in a competitive industry.

Khan: “I looked at it and I was like, ‘wow, this is something different. I should do that.'”

But beyond physical changes, Khan made sure to point out that technology has become one of the most important drivers of innovation in his industry. Social media has transformed the event planning industry, and since people want what’s trending at the time, social media is making inspiration and trends more accessible than ever.

Khan: I think if social media was not here in this era, my business or this industry would not have been as big as it is now. Because like I said, people are just looking at it everywhere [on social media]. There are companies who are actually making websites. Like if you go to a website, you can book everything on that website. You can choose a caterer, you can choose a florist, you can choose a venue. You can even set the themes for the type of drapes that are being used in the wedding center or even the cloth that we put on the chair to give it a proper theme.

He explained that customers now expect seamless digital experiences. Instead of visiting these event planners in person, his clients want to plan their entire event from their phones.

Khan: People don’t want to come to the office now. People just want to sit in their homes. They want to do everything from their phones because they want luxury rather than something that will make them go here and there.

This has sort of reshaped how event planners operate, making digital presence and online convenience just as important (or more) as creativity and design. Khan recognizes that to stay competitive, businesses must adapt or innovate to these changing consumers, using technology to meet client expectations for ease of use.

Through both small details like chairs and larger scale technological behind-the-scenes work, Khan has built a company that embraces innovation in every part of itself. His story proves that innovation isn’t just about inventing something new, but it can also be about recognizing and seizing opportunities. That’s how he stays ahead.

Time and Its Process in Understanding Innovation

Innovation is everywhere, constantly changing, progressing and regressing ideas and technologies within society today and throughout history. Last Monday, February the 10th, myself along with a few of my peers–Sterling Foster, Ramey Brinkman, and Ashtyn Caldwell–sat down and interviewed four different individuals, chosen by Dr. Elaine Steyn, about the importance of innovation and the role it has played in their own careers.

Katie Richie, the Brand and Partnership Manager for Gathering Place, a privately funded non-profit park in Tulsa, Oklahoma, spoke a lot about the impacts innovation has had on herself, the success of the Gathering Place, and some of the challenges that can accompany innovation and change. She began by telling us her inexpressibly gratitude for the Gathering Place and all it has done for her, being her first and only job so far in her career out of college. As a result of this being her first job and joining on the ground floor, she spoke to us about some of the challenges that came with this. The first initial challenge that came with the Gathering Place became the location of the site, being located “in a very affluent area of Tulsa. It’s a safe and wonderful area of Tulsa. But the issue with that is that it did not make it feel like everybody was, like, welcome in the park.” She tells us that this can be attributed to the “broken history, especially when it comes to race, and diversity was not a thing that was celebrated here.” She tells us that they first combatted this challenge by first hosting cultural events that “I don’t want to use the word pandering to specific audiences, but that’s what it really came to feel like. Which was a lot more inauthentic than we had predicted.” She explains how different groups only felt welcome during those special events, which was the opposite intention of the park but also a “beautiful way to just learn about how the community responds to these different invitations.” To combat this she tells us that “The solution was to include people based on demographics other than race and culture.” Including people in ways that connected them through other areas rather than cultural is where they saw the most success. She goes on to explain that “sure, it took five years to get there, but that’s part of being innovative and starting something new is just responding to the changes that you see.”

This story is important to understanding innovation through the lens that it takes time and that the answers don’t always come immediately. Although there were multiple different innovations made and the solution was not always clear, by seeking new ideas, innovation will prevail. This can be achieved by understanding the importance of patience and responding to changes in the creative process.

Armand McCoy, currently a faculty member in Advertising at Gaylord College and serves as Executive Director/Faculty Advisor to Lindsey + Asp, with a very long resume working with Trifecta Communications, United Nations Foundations, and local government of the City of Moore; spoke to us about his experience with innovation and change within his career. Part of understanding innovation is seeing where it has gone wrong, as I highlighted with Richie’s experience at the Gathering Place, for McCoy where he has seen innovation gone wrong is when you misunderstand/misinterpret the culture. He spoke a lot on “the importance of in innovation, taking the time to.. make sure…are all the right people at the table?” When making decisions, as he discusses, taking the time to really step back and look at situations through multiple perspectives, understanding the potential success and pitfalls of a new idea, is crucial to understanding innovation. He tells us to “slow down, do your research, read the tea leaves. And now if you like something a whole lot, you know, sit on it for like two or three weeks and if you still feel good about it, if everything sizes up, then you can march forward.”

Through both Richie and McCoy we can broaden our understanding of innovation, understanding that it is not an overnight process or always a eureka moment. The importance of the community and culture cannot be understated, as understanding their perspective is crucial in the innovative process. To understand this process, according to Richie and McCoy, it takes time and often you wont get it right on the first, or maybe even the second try, but through this trial comes the true process of innovation.

Innovation in an Equilibrium

Human beings have been innovating throughout the entirety of documented history. The idea of documenting history is an innovation in itself… even if the pioneers of the idea didn’t realize it at the time. Each piece of the past hints that humanity has always been shaping itself. From carvings in stone to written correspondence, there has always been the need to sculpt the world in a way that hadn’t been thought of before. 

Innovation occurs for a variety of reasons. It is arguably an innate part of human nature, but it is more likely occurring due to a desire for growth or in response to external pressures. In any case, it is a new perspective that institutes some sort of change. But what happens when an organization fails to consider all of the possible impacts their innovations will have on themselves, their company, and society as a whole? Last week, I attended a panel discussion on innovation featuring four creative minds from varying backgrounds. Each individual produced a unique perspective on innovation, but they all seemed to gravitate toward a particular topic: What happens when innovation gains momentum and builds upon itself? 

Panel member Katie Richie shared her experience. Katie is the Partnership Manager for the Gathering Place, a nonprofit park in Tulsa, Oklahoma. The Gathering Place aims to serve as a cornerstone for the community and support the mission of equal opportunity for all. Katie was a member of the opening team for the project. The work she contributed helped launch the idea of the park into its current physical state. Since the Gathering Place is unique, there was nothing to compare it to and no way to predict the outcome. The opening team only had the context of their community and their collective goals to guide them. 

It can easily be said that the city of Tulsa has a broken history, particularly when it comes to race. One mission the Gathering Place set out to accomplish was to find a way to fill those cracks in Tulsa’s foundation.

“Diversity was not a thing that was celebrated [in Tulsa]… the Gathering Place was a really unique opportunity to find a way to MEND that… but because of the location of the Gathering Place, that mend was a lot more difficult than expected.”

Katie explained that the Gathering Place is situated in a fairly affluent neighborhood in Tulsa, which initially made it feel like the park wasn’t for everyone. The team quickly worked against this narrative.

“So the immediate idea for that was to host different cultural events that felt like an open invitation to different areas of the community… The [other] solution was to include people based on demographics other than race and culture. So maybe we host a painting class or a fitness class… and we saw that be wildly successful with our five-year anniversary celebration.”

This is an example of innovation being used to combat an existing issue and work towards some sort of change. The team was able to adapt to the problems they faced by developing creative solutions. However, Katie also informed us of an instance in which the team implemented an innovation before fully considering the potential outcomes. 

“I think another huge challenge in innovation is the momentum of it. You can get so excited around the momentum at the beginning of an innovative idea that you don’t think in the long term…” 

“…When our park opened, we decided to do 100 days of events. It was the big kickoff… all of these things had momentum and a beautiful community impact… but what does this mean for our employees? Do we have the staff to work 100 days of events? What does the turnover look like during this period? What does this mean that we’ve now establish a community expectation… but will we have the budget long term to support an expectation like that?”

This perfectly encompasses the idea of innovation spurring innovation. The team at the Gathering Place created a beautiful idea and enacted it; however, it created unexpected shockwaves. To set a precedent and go from daily events to less frequent events could have created a natural void of energy and community engagement. While the innovation was positive, it pushed the organization towards a system they weren’t sure they were prepared to support. 

“So however excited you are to get the needle moving, make sure you have just as much bandwidth to actually follow through on moving it, or else that’s a really quick way for innovation to die and for those new ideas to not get to come to life.” 

Ultimately, the 100 days of events was a huge achievement for the park and fast-tracked the Gathering Place to success. The challenges presented spurred the team toward even greater innovation. Luckily this scenario was a positive one, but Katie’s story sparked a conversation among the panelists. If this had occurred on a greater scale with a larger margin of error, how devastating could the resulting impacts be? 

The truth is, that scenario is happening on a larger scale right this moment with the development of Artificial Intelligence. Ashley Coffey, the CEO of Coffey & Consult, added her input on the topic of AI: 

“Can you try to excel toward innovation too quickly?… These companies, and the world right now, are racing towards innovation without asking the questions of impact on humanity…as we interact with these tools that are innovative, [we need] to ask ourselves what are we trying to accomplish? What is the long-term impact?”

This is not to say that technological advances are not useful. Each panel member was able to provide an example of technology having a direct positive effect on their organizations. It certainly is a helpful tool. The problem stems not from the application of the tool but from the lack of understanding of its implications. 

This collection of stories gives context to the purpose of innovation.  Human-kind has used innovation as a direct source of growth and problem-solving for centuries. In turn, varying reactions to innovative implementations can push even greater change as a result. Being able to consider the results of varying perspectives before enacting a new plan helps to prevent unwanted or adverse outcomes. If society as a whole cannot slow down and consider the implications of emerging innovations, then there is no way to measure the threats that loom. The opposing forces of the desire to change and the ability to do so should not outweigh each other; rather, approaches to problem-solving through innovation should be seen as an equilibrium, carefully balanced to support our collective humanity.

The Innovation Push

Innovation is the driving factor behind society. Because people are innovative, new technologies are made, problems are solved, and the way we live our life changes. Innovation isn’t something that always just comes naturally, however. Leaders in our world are constantly looking for ways to innovate and find new solutions. Leaders in Oklahoma shared how they used and adapted to innovation throughout their own professional and personal lives.

“You have to move fast in the media,” said Ryan Welton, a digital media expert. “Leverage influence internally to make innovation happen.” New ideas and innovation aren’t always well received by the people within the company you are trying to innovate. Existing mindsets and ideas  often resist change, making it challenging for new concepts to take hold.

Welton noted that he moves independently, sometime’s “asking for forgiveness rather than permission.” This approach emphasizes innovation’s need for bold action-pushing forward with new ideas, despite pushback someone may receive. If he hesitated, it is possible to miss opportunities for ground breaking possibilities. This sentiment was repeated multiple times, noting that change can be resisted both internally, and externally by the community. 

Katie Ritchie, the brand and partnership manager for The Gathering Place in Tulsa explained how important community is for an idea. “A brand is a community, nothing to do with visuals, everything to do with people.” Ritchie’s words reflect how innovation needs to occur externally throughout the community: how it is possible to foster connections through innovation. At its core a brand, a brand is built by the community it serves. The Gathering Place, the largest privately funded park in U.S. history would not be successful without the community that it serves. While the Gathering Place is a beautiful park, the innovative success within wasn’t with the looks, but the community engagement. Ritchie explains that this didn’t happen overnight. “Took 5 years to get there, but you just respond to the feedback you see,” she said. 

Effective innovation requires patience and feedback to get it right. Ritchie explained how some of her goals with the Gathering Place weren’t sustainable, and she had to consider the feedback of the community to finetune community events at the park. Armand McCoy, a faculty member at the University of Oklahoma’s Gaylord College of Journalism and Mass Communication, explains that to fix this issue you have to, “Sit on [innovation] for 2-3 weeks then march forward, impulse is not the way.” Different from Welton’s bold approach of moving fast, both McCoy and Welton recognize the need for thoughtfulness when it comes to innovation. Balancing urgencies with strategic planning ensures that ideas are turned into long-term successes. 

True innovation is a balancing act. Innovators must balance the needs of the community, the consumer, and the company to make sure that innovation is successful and long term. Welton says that, “[Innovation] cannot be forced.” In order to be truly innovative, it is important to understand the needs of the community. True innovation isn’t just a moment of inspiration-but a process that must combine feedback, patience, and bold action.

Katie Ritchie’s Innovative Approach to the #1 City Park in America: Gathering Place

But as the saying goes, growing pains were inevitable. One of the park’s challenges stemmed from its location, which is situated in an affluent part of Tulsa. The issue, as pointed out by Ritchie, was that “it did not make it feel like everybody was welcome in the park.” And for a place called Gathering Place, that was a problem.

To counteract this predetermined idea that it was only for certain groups of people, the team had the immediate idea to host different cultural events that felt like “open invitation[s]” for different communities.

Ritchie: “I don’t want to use the word ‘pandering’ to specific audiences, but that’s what it really came to feel like–which was a lot more inauthentic than we had predicted. It was meant to be this unique invitation, but the result of that was…these different community groups felt like that was the only time they were welcome in the park instead of ‘This is your first invitation for a taste, but now you’re welcome here all the time!’ So that was quite unexpected but also a beautiful way to just learn about how the community responds to these different invitations.”

Ultimately, the solution was to create events that brought people together based on shared interests and demographics other than race or culture. Whether that be a painting class or a fitness course designed for the older population, Gathering Place found huge success in these new programs that seemed more welcoming to the general public. A couple years ago, the park celebrated its 5th anniversary, and these types of events were a big part of a fun way to commemorate Gathering Place’s birthday.

Ritchie: “But that’s part of being innovative and starting something new is just responding to the changes that you see.”

However, innovation doesn’t always mean replacing tradition. Sometimes, it enhances it. At Gathering Place, technology isn’t used to overshadow nature but to highlight its beauty. When I asked Ritchie how she sees parks evolving in the digital age, she emphasized the role of social media in encouraging people to step away from their screens and experience the world firsthand.

Ritchie: “A few of my favorite things when it comes to social media is just highlighting the beauty of a real-life experience. That moment of pause, of, ‘Oh, wow, look at the world that exists off of the screen!’ And I really think that that’s the beautiful thing you can create through social media when it comes to any kind of travel destination or natural attraction or green space, is creating a pause to make people shut their phone and go out and experience the pause in real life.”

At Gathering Place, social media isn’t purely about engagement. It’s a bridge, leading people away from their screens and into the park itself. In an era where technology often competes for our attention, Ritchie’s approach reminds us that sometimes, the best way to connect is to disconnect–and I think that’s extremely innovative.

The Gathering Place team also understands that innovation is not always about technology; it’s also about people. Gathering Place was built to be a park for all, but how do you ensure that a space truly feels inclusive? That’s where community engagement plays a crucial role.

When asked how community feedback drives innovation, Ritchie’s answer was clear: a brand isn’t just something that exists online.

Ritchie: “A brand is a community. A brand has legs. That’s the way I always think about it. Brand building has nothing to do with visuals and everything to do with people and making people really feel like they are part of something.”

For Gathering Place, this meant identifying the community members that weren’t already part of the conversation. Through school outreach programs and initiatives that brought the park to the community, rather than waiting for the community to come to the park, the team worked to ensure that Gathering Place wasn’t just a park people could visit, but a park they could feel involved in.

To celebrate this, they launched the Five Years of Gathering Place: A Park for All campaign. Inspired by the wildly successful Humans of New York, it invited people to share their personal stories and experiences at the park over the years, turning digital engagement into something deeply personal and real.

Ritchie: “That was really bringing that beautiful touch of humanity into a digital space, but then also into a physical space. It let people see that they were part of the park, not just invited to hang out here sometimes.”

At its core, Gathering Place thrives because of the people who make it their own. And through intentional efforts to engage with the community, Ritchie and her team have helped transform the park from just a physical space into something much more: a living, evolving story, shaped by the very people who walk through it every day.

A Conversation with Kirk Duclaux, OUA’s Original Innovator

On an early February afternoon, Kirk Duclaux sat down with us for an interview about the humble beginnings of the University of Oklahoma in Arezzo study abroad program. Mr. Duclaux serves as director of the OU in Arezzo program, and is what we would consider to be the original OUA innovator. Today, OUA is an established program for students at OU to experience international learning, but in the beginning, there was no blueprint, no dedicated campus, and no guarantee of success. What started as a small, makeshift program evolved into a full study abroad experience, all thanks to Duclaux’s unconventional problem-solving and willingness to innovate.

Ramey Brinkman opened the interview, asking Duclaux to “walk me through the process on how you started talking to OU and how this program started.”

Duclaux: “I guess in general, people have the tendency to think that it just kind of like happened overnight. One day you’re walking down the street, next day you’re like director of all this nonsense. It’s really a bit more kind of tangential.”

He tells us that through his small business in Florence–luxury art history tours for wealthy tourists–he caught the attention of OU’s former president David L. Boren.

Duclaux: “And so I took him around and met him, and he said, ‘oh you should come to Oklahoma and talk about Michelangelo.’ Well, I did, but ultimately he was interested in ramping up study abroad.”

Duclaux explains that the former president Boren was a major figure in making education abroad at OU a thing. Boren wanted as many of his students as possible studying abroad, and he knew Italy was a hub for these experiences. Boren enlisted Duclaux to come to Oklahoma and teach a couple lectures to pique the interest of students.

Duclaux: “They were like, is this guy legit? What’s the story here? And so throughout this whole process, I kind of made my way meeting these people, just being myself, just trying to be passionate about what I believe in, which is really teaching art history.”

And so it started with a three week summer program with 16 students. President Boren was a part of the group, following the guinea pig students along this new uncharted path that Kirk Duclaux was enlisted to forge.

Duclaux: “There was no way to disappoint anybody because I didn’t know any better. It was perfect. All I knew was like this person was trusting me. And so I tried to build on that and kept doing the best I could.”

Today, this summer program has around 400 students, and from that foundation a semester study abroad program was developed. The next step?

Duclaux: “He [Boren] said, go find a city. What city works? So we chose Arezzo. And then from Arezzo, go find a place. We had this place. And so over the course of almost 20 years, it developed from something happening, kind of, out of, almost ad hoc, into something that became a dedicated program in the way that you see it.”

Before finding the San Francesco Classroom Annex, Duclaux did anything to make the program work. His hands-on approach set OUA apart from other programs. “I’ll pick up a broom if I have to. I don’t care,” he told us. That flexibility was crucial in the early days, as he had to make classrooms out of whatever space was available, whether out of his own basement or finding an office space.

“That ability to pivot and move around and do different things when it’s required…it’s the nature of the beast.”

Duclaux: “And so that’s kind of how it rolled out from very simple, kind of go-build-a-little-rinky-dink-program into, okay, here’s the big time.”

In regard to the location choice of Arezzo, which is different from the normal study abroad destination of Florence, Ashtynn Caldwell asked if there was “…kind of a motive behind choosing a smaller city such as Arezzo?”

Duclaux: “Absolutely.”

Duclaux explains that Boren understood that letting him take the reins on this project would mean that there would be a historical consciousness to how these programs have been built previously. Duclaux did not want to replicate a program that already existed, he wanted to make a program that used the industry standards already in place and expanded upon the shortcomings.

Duclaux: “When I’m building programs with OU, I find holes. I think holes are more easily filled than similarities. At the end of the day, finding these niches, where people need stuff, is where you can really get things to grow.”

Creating a program based in Arezzo, a charming town full of rich history, allows students coming from the University of Oklahoma to gain a unique study abroad experience, different from the fast-paced environment of a major city like Florence. The small community of Arezzo allows students to really engage in the culture around them, rather than experiencing a tourist destination. It allows students to learn cultural empathy and connect with the locals in a more authentic way.

“That cultural empathy, I think, is part of the personal impact that you will take with you wherever you go, any point in your life. If you don’t, shame on you.”

The physical location is not the only thing that drives innovation. When asked what accomplishment he was most proud of, Duclaux had a two-word answer: “My team.” When asked what he looked for when building this team, he had a longer response.

Duclaux: “Somebody who was creative, somebody who didn’t necessarily worry about what they were supposed to be doing. A lot of it had to do with how willing a person is to think outside the box.”

Sterling Foster then asks, “What do you think creativity’s role is in your job?”

Duclaux: “Oh, my. As an art historian, it’s everything.”

“I really, really believe you cannot be anything unless you’re creative.”

Duclaux then describes to us how creativity is everywhere and is in everything. Creativity, he explains, is what sets people apart from the rest. And what is innovation if not being creative? We challenge him to dive deeper, asking, “Do you have an example of your own creativity driving innovation?”

Duclaux: “Wow. I go immediately to art history for that. I don’t think of myself as an administrator. When I think of creativity and I think about this place and the bricks and mortar, I think story. I think narrative. My ability to talk about art and tell a story about art, I think is a creative gesture that applies to this place and how I would like people to perceive this place. I want them to see this as a part of a thousand years of creative energy.”

He dives into how his creative storytelling is how he talks to students on campus and it’s also how he gains support and funding. He uses this creative side of himself to be an advocate for this program.

Duclaux: “At the end of the day, you gotta convince them. And I do that by telling a story. In the same way I would convince you that Michelangelo is important. By telling you a story.”

At this, we all nod our heads and murmur in agreement. Aidan Jordan asks, “Speaking of the importance of creating a safe space to be creative, how did that go from your basement to what it is now?”

Duclaux: “Well, to me it was obvious. Taking it from something small to something big, or something that’s ad hoc into something more formalized, requires this, in my particular situation, this unwillingness to bow down to mediocrity. I don’t want to be a mediocre program. I can see where we can improve. And that takes pushiness, that takes advocacy, that takes not settling for somebody who may be above you who just wants the status quo.”

Ashtynn doesn’t miss a beat to ask him, “Where do you see this going for the future of OUA? How would you kind of maintain this idea of growth while keeping such an intimate experience with the students here?”

Duclaux: “I think part of the easy way out would be to say that numbers aren’t everything. I think quality is always better. Growth isn’t always great.”

He then delves into his desire for a graduate program, with them staying in apartments around the city. He wants more freshmen to study abroad. He also would like to see more people get financial aid to help cover the cost of studying abroad.

Duclaux: “Those are the types of students I think we need to think about when we think about numbers. We need to think about how to accommodate all types of students.”

Sterling then asks if he thinks another university would be a good challenge for OUA, and “Would it drive innovation for us here?”

Duclaux: “Yeah, it would. I think we would learn a lot more if we had more interaction with our peers. There’s 140 programs in Italy, so there’s a lot of innovative thinking already, but [in Arezzo] we chose well. We picked well and it’s worked out for us.”

When asked what would he say to a student that is thinking of studying here, but doesn’t necessarily see their major coursework reflected in the courses offered, the innovator in Duclaux gave an immediate response.

Duclaux: “My ego says, call me and we’ll figure it out. I think ultimately it’s like, where do you want to go? How far do you want to get outside your comfort zone?”

To wrap things up, Aidan asked one last question, “If present day Kirk could go back in time and tell yourself a piece of advice, when you first started this program, what would it be?”

Duclaux: “Get on the dance floor. I would say, put your ambitions aside and go dance. Don’t be a wallflower. Is that the advice you were thinking?”

We all laughed, because no, we were not thinking that. Ashtynn adds, “I wasn’t expecting that but I think I like it.”

But Duclaux’s metaphor is fitting. Innovation, like dancing, requires stepping outside your comfort zone. No one cares how you dance—they care that you showed up. People care that you made an impact. And in the heart of Arezzo, thanks to Duclaux’s vision, OUA is more than just a program. OUA is a testament to creative thinking, adaptability, and ultimately, Kirk Duclaux’s superpower of storytelling.

“But the point is, you go beyond what you’re comfortable doing, and nobody really cares how you dance. They just say, ‘Wow, we had a good time.’”

Thank you to Kirk Duclaux for sitting down with us for our very first interview.

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