Being advertised as the cover of Vogue is arguably one of fashion or journalisms highest honors, depending on which side of the media world you are a resident of. Founded in 1892 as “a dignified authentic journal of society, fashion, and the ceremonial side of life,” Vogue was a weekly for the first 17 years of its existence. There are now 12 covers a year, with it being more of an honor than ever, being part of an elite select annual few. As the cover is a sole representation of Vogue, even if it only lasts a short and fleeting month, the model is the face of what Vogue stands for. It is the pinnacle of beauty and the divine feminine appeal. It takes more than facial symmetry to obtain the coveted spot, however, it does take somewhat of a miracle from a PR team. Representing the pronounced stylist of the journalism world is more than a photo because Vogue is more than a magazine. According to Vogue’s message and parent company, they view it “cultural barometer for a global audience.” I think it is more than pop culturally literate to say that Vogue has created a very effective series of advertisements within itself, working hard to earn its name. If we’re speaking more specifically than the almost royal tradition of placing a beautiful woman on the front page monthly, the most significant would have to be the September issue- it is considered a pivotal time in the seasons changing, and outfits alike. Not only does it produce the most commercial success, but it depicts what the paying subscribers of the magazine want, turning the readers into the critics and the designers waiting for the next issue. Senior Vice President of People, Yashica Olden reminds us,“Fashion is a language spoken mainly through life and photography – and the latter can be a powerful storytelling tool to overcome issues of representation. This is particularly evident looking at all the covers from our global editions of Vogue. We are taking a stand, celebrating how beautiful and diverse the world really is.” If anyone who reads these articles are turned into subscribers and are all welcomed by the same page one every release, the iconic pattern made the franchise what it is today.
