Two powerful programs that make successful PR publications include Adobe and Canva. Canva is seen as the “easy way out” among many PR and journalism professionals since it’s not as difficult to navigate the website and create things like newspapers and other documents. Adobe is known as the higher quality program out of the two since it’s been around and used longer than Canva. Someone has to make documents and media from scratch, where Canva uses a template-based approach to most of their media.
I like Canva because it’s a lot more easy to learn and navigate as compared to Adode. Canva provides a good stepping-stone to Adobe. Canva creates beautiful designs for free and easily with their thousands of templates. I like Adobe because (in my opinion) it creates a higher-quality product that doesn’t cost money to print off.
Other PR Practitioners can learn about these programs from colleagues, friends, social media and word-of-mouth.
I enjoyed creating a product that I was proud of. All my hard work came together to create a newspaper that is legible (even if it’s placeholder text). I think not knowing how to do everything in Adobe and having to do a different process for everything on Adobe was very difficult for me. I didn’t enjoy not knowing how to do something and not have any solution to think about.
