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Author: Lauren Simpkins

Interactivity

October 5, 2025Lauren Simpkins Leave a Comment

Interactivity isn’t a straightforward definition. As Rafaeli and Sudweeks put it, “interactivity is not a characteristic of the medium. It is a process-related construct about communication. It is the extent to which messages in a sequence relate to each other,… Continue Reading →

communication, interactivity, telepresence

News Literacy

September 30, 2025Lauren Simpkins Leave a Comment

(2020). InfoBase.com. Retrieved 2025,. What Exactly is News Literacy? The authors of this week’s reading by stating that news literacy was a concern prior to the emergence and steep rise in “fake news” media. They begin their article by writing… Continue Reading →

Media Literacy, News Literacy

AI as Agent in Journalism

September 23, 2025Lauren Simpkins Leave a Comment

(SciTechDaily, 2024) So… How can AI and Journalism Work Together? Before author Chad Owsley defines AI as an agent in journalism, he first gives a brief history of artificial intelligence and then separately defines artificial intelligence and journalism. Owsley writes,… Continue Reading →

AI, Automated Journalism, Journalism

Mega-Crises, Mega-Impact: What You Need to Know

September 15, 2025Lauren Simpkins Leave a Comment

SOURCE: Polycrisis.org ; Human Collapse in Front of Earth What is a Mega-Crisis? A mega-crisis is something larger than a big crisis that captures the media’s attention or a case study for a public relations class. Authors Yen and Salmon… Continue Reading →

Crisis Communications, Mega Crises

SYNERGY

September 8, 2025Lauren Simpkins Leave a Comment

Photo from: (28) Team work and synergy | LinkedIn Jill Goodwin opens her conceptual explication of synergy with the standard definition being “the increased effectiveness that results when two or more businesses work together” (Synergy, n.d.)” (Goodwin, 2016). Goodwin then… Continue Reading →

Research, Stakeholders, synergy

From Fog to Focus: The Power of Concept Explication

September 2, 2025Lauren Simpkins Leave a Comment

(Two Stick Figures Push Puzzle Together, n.d.) What Exactly is Concept Explication? Have you ever struggled to define an abstract concept in your research report or analysis? Serena Miller’s offers a seven-step framework and definition for evaluating and creating formal… Continue Reading →

Concept Explication, Research

From Fog to Focus: The Power of Concept Explication

September 2, 2025Lauren Simpkins Leave a Comment

(Two Stick Figures Push Puzzle Together, n.d.) What Exactly is Concept Explication? Have you ever struggled to define an abstract concept in your research report or analysis? Serena Miller’s offers a seven-step framework and definition for evaluating and creating formal… Continue Reading →

What is PR Design?

May 7, 2024Lauren Simpkins Leave a Comment

It’s more than graphic design. Graphic design scratches the surface of what PR design truly is. In my opinion, PR design is the marriage of PR and graphic design elements. You use and apply the knowledge you possess from being… Continue Reading →

Pixels vs. Paper

April 24, 2024Lauren Simpkins Leave a Comment

When designing for something designed to appear on pixels vs. on paper, your entire thought process and designing process changes. Some ideas are easier to carry out digitally, so you have to edit and write a shorter amount that usual.… Continue Reading →

Canva, Designing for Digital, MailChimp, Presentations, Stakeholders

Using Photoshop to do the Unthinkable

April 9, 2024Lauren Simpkins Leave a Comment

When we began this assignment, I couldn’t imagine making a mail handout on Photoshop. Honestly, I thought that Photoshop was used to edit and enhance photos used for social media or art. In making my handouts for my target personas,… Continue Reading →

Direct Mail, Photoshop, Stakeholders

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Lauren Simpkins, BA/MA

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