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Author: Lauren Simpkins

Defining my Stakeholders

March 25, 2024Lauren Simpkins Leave a Comment

My client for this assignment is OU Recruitment Services. OU Recruitment Services’s main goal and mission are pretty obvious, to recruit and retain prospective students to OU. One of my stakeholders is a prospective student that is a junior/senior in… Continue Reading →

Stationery is Important!

March 11, 2024Lauren Simpkins Leave a Comment

As we progress to a digital society, the importance of stationery and staples such as letterheads, business cards and envelopes still (and will for the foreseeable future) exist. For my client, I decided to challenge myself and use Vogue as… Continue Reading →

Collateral Material

Restructuring Vogue

February 27, 2024Lauren Simpkins Leave a Comment

I think when restructuring Vogue, appealing to broader public might be the first step. Many people see reading or consuming media from Vogue as an activity for young to middle-aged women who are wealthier than the average person. To be… Continue Reading →

Research

Vogue and Its Competitors

February 25, 2024Lauren Simpkins Leave a Comment

Vogue is one of the most well-known magazine and fashion-based company in history. The iconic magazine covers, articles, and affiliation with the Met Gala all have propelled the magazine and brand to the top in the fashion world. Vogue’s mission… Continue Reading →

Research

Reflection

February 22, 2024Lauren Simpkins Leave a Comment

Two powerful programs that make successful PR publications include Adobe and Canva. Canva is seen as the “easy way out” among many PR and journalism professionals since it’s not as difficult to navigate the website and create things like newspapers… Continue Reading →

How to Become a Sports Agent

November 3, 2023Lauren Simpkins Leave a Comment

Being a sports agent is more than negotiation and working with the media. You work in a partnership for your client based on trust, genuine care, and understanding for your client’s wellbeing. Services an agent provides can go beyond negotiations… Continue Reading →

The Rise of Women’s Sports

November 3, 2023Lauren Simpkins Leave a Comment

OU women’s gymnastics won their second national title in a row during the 2023 season as well. The NCAA Gymnastics Championship was the most-viewed gymnastics championship ever on ESPN’s platforms. The event drew about 1.02 million viewers, with a peak… Continue Reading →

The Power of Fan Loyalty

November 3, 2023Lauren Simpkins Leave a Comment

The 2022 football season for the Oklahoma Sooners was a season of firsts. It was the first season of the Brent Venables era, the first season with Dillon Gabriel as QB1, and the first losing season for the Sooners since… Continue Reading →

Why is Community Engagement is so Important?

November 3, 2023Lauren Simpkins Leave a Comment

Establishing a positive relationship with the surrounding community and fanbase of your team is essential to the team’s brand. Fan loyalty and support increase when a positive brand identity is established.  As I mentioned earlier, I’m from St. Louis. Our… Continue Reading →

What is a Sports Agent?

November 3, 2023Lauren Simpkins Leave a Comment

Today, the top athletes and performers cannot rely on their talent to help them build a successful career. Top athletes and star athletes need agents working in the background to act as negotiators, advisors, and a promoter for their personal… Continue Reading →

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Lauren Simpkins, BA/MA

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