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by lauren simpkins
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SYNERGY

September 8, 2025Lauren Simpkins Leave a Comment

Photo from: (28) Team work and synergy | LinkedIn Jill Goodwin opens her conceptual explication of synergy with the standard definition being “the increased effectiveness that results when two or more businesses work together” (Synergy, n.d.)” (Goodwin, 2016). Goodwin then… Continue Reading →

Research, Stakeholders, synergy

Pixels vs. Paper

April 24, 2024Lauren Simpkins Leave a Comment

When designing for something designed to appear on pixels vs. on paper, your entire thought process and designing process changes. Some ideas are easier to carry out digitally, so you have to edit and write a shorter amount that usual.… Continue Reading →

Canva, Designing for Digital, MailChimp, Presentations, Stakeholders

Using Photoshop to do the Unthinkable

April 9, 2024Lauren Simpkins Leave a Comment

When we began this assignment, I couldn’t imagine making a mail handout on Photoshop. Honestly, I thought that Photoshop was used to edit and enhance photos used for social media or art. In making my handouts for my target personas,… Continue Reading →

Direct Mail, Photoshop, Stakeholders

Lauren Simpkins, BA/MA

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