Course Blog
In recent years, Corporate Social Advocacy (CSA) has emerged as a key topic for public relations professionals. As societal expectations evolve, more companies are expected to take a stand on important social issues, from climate change and racial justice to LGBTQ+ rights. However, balancing these social positions with the company’s brand identity and stakeholder interests …
Continue reading “Should Corporations Take a Stand on Social Issues?”
In public relations, each tool in the PESO model (Paid, Earned, Shared, Owned) serves a distinct purpose. From ads to shared social content, every piece has its place in a strong PR toolkit. But for me, earned media stands out as one of the most effective. Unlike paid ads, earned media—like press coverage and customer …
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From the trenches of World War I to today’s political stage, propaganda has consistently played a powerful role in shaping public opinion. The methods of delivering these messages may have changed, but the core tactics of controlling narratives, appealing to emotions, and spreading misinformation have remained constant. For modern public relations (PR) professionals, the challenge …
Continue reading “Propaganda and Public Relations: Navigating an Ethical Landscape”
Introduction Ivy Lee is often hailed as the father of modern public relations. His innovative strategies set the foundation for the field, particularly in corporate crisis management and transparent communication. Born in 1877, Lee’s influence continues to resonate today, particularly in how corporations manage their reputations during times of crisis. His ideas laid the groundwork …
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In class this semester, we dove into the realm of defamation, a legal issue that has become increasingly relevant in the age of digital communication and social media with “cancel culture”. The nuances of defamation law were explained through lectures and readings that explored cases and contemporary challenges, giving me a better understanding of the …
Nike’s “Dream Crazy” campaign featuring Colin Kaepernick undoubtedly left a profound impact, resonating with me on both emotional and intellectual levels. Kaepernick’s narration, urging individuals to believe in something at the cost of everything, went beyond the boundaries of traditional advertising, creating a narrative that transcended sports and entered the realm of social activism. The …
With the holidays coming up and the semester heating up, I don’t have much time to scroll on my phone. Although of course I could still waste my time now and cram study time later. College students have a lot going on: the whirlwind of academia, an ongoing social web, and an endless battle to …
Dear Campus Community Here at the University of Oklahoma, In the busyness of our daily lives, it’s easy to overlook the pressing issues that surround us. Today, I want to draw your attention to a matter of serious importance – climate change. This isn’t just a global crisis; it’s a challenge that directly impacts our …
The textbook for my class, Media and Culture, states that the book that has sold the most copies around the world is the Bible, and I believe that is for great reason. I was raised in a Christian home by a Christian family and grew up being taught Bible stories from a very young age. …
Osteogenesis Imperfecta is a disease that impairs bone marrow making bones brittle and easily breakable. For young kids, this is the end of the world. They aren’t able to jump on the trampoline, ride a bike, or participate in any athletic activities. This not only holds them back from having an active and exciting childhood …
