Designing for digital media can be tricky sometimes when picking which audience to cater to. When marketing for a digital publication, it is important to first start with your target audience and figuring out which publication you will use to reach out to them.

PowerPoint

Catering to audiences through PowerPoint is most effective when the audience is more image-focused rather than text-focused. When designing for PowerPoint, it is best to leave the body copy to a minimum. Most of the time, PowerPoints are given as presentations, so you can leave your body copy in the “notes” portion of the PowerPoint for the presenter to read.

In the template above from SlidesMania, the PowerPoint presentation is more based in image and design than in the body copy on the slides. This makes for an effective PowerPoint presentation because it catches the attention of the audience and keeps them interested in the information being presented.

E-Newsletters

When marketing to a larger audience, it can be more effective to send out automated e-newsletters via email lists. Two important platforms to accomplish this task are MailChimp and Constant Contact. These platforms allow users to create quick emails via templates and send out automated emails to subscriber lists at the click of a button. This makes e-marketing quick and easy.

Digital Marketing: Best Practices

When creating designs for the digital space, it is always important to keep your audience in mind. Some audiences would benefit more from seeing a PowerPoint presentation, while others are more invested in going through their emails. Regardless of which medium you choose for your digital publication, remember that keeping things concise in the digital space is often the best way to go when targeting messages towards an audience. Many individuals prefer to skim through information on the Internet rather than reading every last word, so limiting your body copy as much as you can is often a best practice in PR publication.

Another important aspect of designing in the digital space is the importance of writing speaker notes when marketing through PowerPoint. This allows the speaker to have a sense of direction when presenting the information in front of them.

Additionally, do not be afraid to take time to yourself and try new things. Similar to other forms of design, it is vital to be patient with yourself when you are learning new things.

Looking for a guide on digital publication? Check out this blog post by Alex Birkett of Semrush!