What are PR Pubs?

PR Publications can be defined as assets and publications created or distributed by public relations agencies and professionals. These publications are usually targeted towards a specific group or stakeholder and can be designed through the use of many programs that can include Adobe InDesign, Photoshop, or Canva.

These publications can include brochures, social media posts, newsletters and letterheads, but options for publications are not solely limited to these mediums.

Designing PR Publications

When designing PR publications, it is important to understand the elements of design. This blog post by Maryam Taheri of Creative Market does an excellent job of providing visual representations of these elements.

In designing PR publications, it is important to understand the use of typography. By correctly placing the textual components on the page, harmony and proper proportions can be kept, leading to a more sophisticated design.

The image above from Pinterest shows an excellent example of the use of typography in a publication. The main title of the publication is split across the two pages with a larger-than-life font to draw attention to the page. Additionally, the use of color on the page is very limited, which keeps the reader interested in the textual components on the page.

Another important element of design is the use of proportion on a page. Proportion can lead to a sense of serenity and calm in the audience, and can create a seamless design.

The image above from Teresa Bernard Oil Paintings showcases the use of bad proportion in creating monotony and harmony. When creating proportion in a design, it is important to understand that division can create unwanted results in PR publications.

Sending Messages to an Audience

One of the most important aspects of PR publications to remember is the importance of targeting messages towards specific audiences. It is impossible to reach a multitude of audiences at once, so it is vital to understand the audience and segment it into accessible targets. These target audiences can be segmented based on a variety of aspects, including psychographics and interests.

When sending out PR publications, it is vital to understand the target audience you are attempting to reach. This can be assessed by creating and referencing different audience profiles to ensure that the designs you are creating match with the interests and desires of the audience you are marketing towards.

Final Takeaways

When creating PR publications, it is always important to remember the elements of design, the use of the programs at hand, and the audience you are targeting. Additionally, it is vital to take time and be patient with yourself. Rushing yourself when creating a design can lead to a sense of sloppiness and imbalance in a final publication.

So remember – take your time, know your audience, and be bold!