Why Ownership Matters More Than Ever In the PESO Model (Paid, Earned, Shared, Owned), owned media includes the communication channels a brand fully controls. This includes social platforms, websites, and email lists. As emphasized in the Spin Sucks PESO Model podcast, owned media is the foundation of a successful communication strategy because it allows for …
Category Archives: Uncategorized
The New Age of Propaganda
From Posters to Posts: The Evolution of Persuasion In 1928, Edward Bernays, often called the father of public relations, wrote Propaganda, where he described the manipulation of mass opinion as the work of an “invisible government.” As discussed in Rachael Kay Albers’s Marketing Muckraking podcast, Bernays’ ideas grew out of his experience with the U.S. Committee on Public …
The Truth Behind the Man Who Shaped Modern PR
Who Was Ivy Lee? To understand the history of public relations, people must understand who Ivy Lee is and the impact he had on the field. Not only was Lee one of the most influential figures in Public Relations, but he was also one of the most controversial. In Drilled (2023), the episode “The Oil-Nazi-Propaganda …
Continue reading “The Truth Behind the Man Who Shaped Modern PR”
Inspirations in the Media
Alex Cooper, the host of the well known podcast Call Her Daddy, is a media professional who has inspired me through her creativity as I have started to pursue my future in media. What stands out about Alex is she goes above and beyond while interviewing her guests, making it a priority to connect with …