From Posters to Posts: The Evolution of Persuasion In 1928, Edward Bernays, often called the father of public relations, wrote Propaganda, where he described the manipulation of mass opinion as the work of an “invisible government.” As discussed in Rachael Kay Albers’s Marketing Muckraking podcast, Bernays’ ideas grew out of his experience with the U.S. Committee on Public …
Tag Archives: Public Relations
The Truth Behind the Man Who Shaped Modern PR
Who Was Ivy Lee? To understand the history of public relations, people must understand who Ivy Lee is and the impact he had on the field. Not only was Lee one of the most influential figures in Public Relations, but he was also one of the most controversial. In Drilled (2023), the episode “The Oil-Nazi-Propaganda …
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