Category: Uncategorized Page 1 of 2

On April 10, 2025

What Is Earned Media? Definition, Benefits and Examples | PR Newswire. (n.d.). Retrieved April 10, 2025, from https://www.prnewswire.com/resources/articles/what-is-earned-media-definition-benefits-and-examples/https://www.firpodcastnetwork.com/spin-sucks-130-a-peso-model-primer-for-2021/

What Is Earned Media

Earned Media is a PR tactic that uses tactics like word of mouth, content sharing, or even media coverage without paying for it. It can not be bought; it can only be earned. Earned Media is also earned naturally over time, with the help of engagement with that company’s following and engagement on different platforms, earned media will occur. Earned Media is the most crucial PR tactic for professionals in the field. It also is generated through third party sources and other media coverages.What Is Earned Media? How PR Helps

Per Miles Perry

The Importance of Earned Media

The impact of earned media can vary in so many different ways. There is credibility, reach, cost-effectiveness, and direct sales. Trust with the brand’s target audience is also a key factor in earned media. PR Daily (2024) states:

During a CEO change, for example, the Edelman team will use Trust Stream to assess the positive or negative effects of media coverage. They analyze factors like stability, continuity and investor trust or sentiment. This allows them to give the client a clear, data-driven view of the unfolding narrative. It also shows where to focus subsequent efforts to reduce reputational damage, Christopher said.
Not every PR firm or company will have the tools of a large agency like Edelman. But they can still identify data sets and metrics that are most reliable to them to map the coverage to specific business objectives for each client, whether that’s brand awareness, lead generation, sales or reputation. She mentioned setting up Google Alerts and Talkwater Alerts, a free tool that lets brands track mentions of their brand, competitors or specific keywords across the web, including social media platforms like X (paras 8,10).

When a company or brand receives favorable coverage from journalists, celebrity influencers, or happy customers, it will act as a third-party acceptance that will carry more weight than advertising. The reach of earned media is also broader and has a longer-lasting effect, as stories can be communicated across social media. The brand itself will be referenced over time. It enhances a company’s prestige and increases its visibility. It will even drive organic traffic naturally without direct cost. Today’s world is driven by being authentic, and earned media helps companies build real relationships with customers and the public and build strong brand loyalty.

Photo Courtesy Maclyn

The Lego Rebuild

An example of how creative problem-solving can bring people together and stimulate inventive thinking is the LEGO “Rebuild the World” campaign. In the fall of 2021, LEGO tapped into assertive emotional narratives that gained across-the-board media attention. Earned media, including social media shares, influencer partnerships, and organic coverage in major outlets, allowed the campaign to get its message out without spending money on ads. This strategy was a smashing success, raising LEGO’s worldwide profile as a company that encourages imagination and friendship.

Photo Courtesy LEGO®

Citations

Dietrich, G. (2021, January 6). Spin Sucks 130: A PESO Model Primer for 2021. FIR Podcast Network. https://www.firpodcastnetwork.com/spin-sucks-130-a-peso-model-primer-for-2021/https://www.firpodcastnetwork.com/spin-sucks-130-a-peso-model-primer-for-2021/

(Dietrich, 2021)

Weldon, C. (2024, August 26). Tips for determining the true value of earned media. PR Daily. https://www.prdaily.com/tips-for-determining-the-true-value-of-earned-media/https://www.firpodcastnetwork.com/spin-sucks-130-a-peso-model-primer-for-2021/

(Weldon, 2024)

LEGO Rebuild the World 2021—About Us. (2021, September 20). LEGO.Com. https://www.lego.com/en-us/aboutus/news/2021/september/lego-rebuild-the-world-2021 https://www.firpodcastnetwork.com/spin-sucks-130-a-peso-model-primer-for-2021/

(LEGO Rebuild the World 2021 – About Us, 2021)

The Father of PR

On February 19, 2025

In Reflections, Uncategorized

Who is Ivy Ledbetter Lee?

Photo Courtesy Drilled Media

Ivy Ledbetter Lee was an American pioneer in public relations. Some call him the father of public relations. A former newspaper reporter and Princeton University graduate, Lee is believed to have invented public relations walkthroughs, such as press releases and conferences. Lee’s innovative ideas changed mass media and public relations forever.

Photo Courtesy Miles Perry

The Fathers Methods

Ledbetter is credited with many different methods and ideas used today in public relations. According to Shelley Spector, co-founder of the Museum of Public Relations, the essential method Lee created was ethical crisis management. Meade (2020):

It was the creation of ethical crisis management practices is his most important contribution. This is all the more remarkable considering that in Lee’s era, the early 1900s, companies would most likely hide an incident from the press, or even lie about it entirely. (p.1)

However, practicing crisis management was a big deal because Lee showed companies how to avoid bad news press, keep unexpected problems within the organization hidden, and make it positive by creating a fake story to tell the media. This method would help improve the reputation of companies, and it is still used today.

Harris & Ewing Collection/Library of Congress, Washington, D.C. (Digital File Number: LC-DIG-hec-19043)

In S3, Ep 1 The Father of Public Relations of The Mad Men of Big Oil series, Amy Westervelt talks about how Ivy Ledbetter Lee used this method to help John Davison Rockefeller Sr solve some interior problems about him and his oil company that became public. Lee’s open door policy helped rebuild the Rockefellers public trust and maintained their image. Lee thought that ethical communication was the key to the groundwork for the principles that still guide public relations today.

Lee’s Influence in the 21st Century

Photo by Chip Somodevilla/ Getty

Lee’s methods have stood the test of time, influencing today’s public relations practices. His press release idea set a standard for clear, convenient, and factual information dissemination, helping to control misinformation. However, one method that seems to be a recurring theme is fake news. Lee used false information to help clear up John Davison Rockefeller Sr’s name and brand, which put up a phony mask for Rockefeller. In today’s society of mass media and politics, you see this more and more. Not to get too deep into politics and social media, but fake news is more accurate than ever before.

Open communication has become a cornerstone of reputation management. In any crisis, PR statements and press conferences address the media and public head-on. Something that Lee would be grateful that did withstand time is people in public relations advocating for truthfulness and directness. Lee wanted organizations to do that, engage the public, and foster relationships, which are essential in today’s public relations.

Photo Courtesy LSU Online

Refrences

About Public Relations. (n.d.). PRSA. https://wwAbout Public Relations. (n.d.). PRSA. https://www.prsa.org/about/all-about-prw.prsa.org/about/all-about-pr

Westervelt, A. (n.d.). The Father of Public Relations (No. 1) [Audio recording]. https://drilled.media/podcasts/drilled/3/drilleds03-e01Westervelt, A. (n.d.). The Father of Public Relations (No. 1) [Audio recording]. https://drilled.media/podcasts/drilled/3/drilleds03-e01

Westervelt, A. (n.d.). The Oil-Nazi-Propaganda Triangle (No. 2) [Audio recording]. https://drilled.media/podcasts/drilled/3/drilleds02-e02http://Westervelt, A. (n.d.). The Oil-Nazi-Propaganda Triangle (No. 2) [Audio recording]. https://drilled.media/podcasts/drilled/3/drilleds02-e02

Meade, J. (2020). Father of PR, Ivy Lee, Pioneered Tactics We Use Today. PR NEWS, 1. https://www.prnewsonline.com/ivy-lee-crisis-history/http://Meade, J. (2020). Father of PR, Ivy Lee, Pioneered Tactics We Use Today. PR NEWS, 1. https://www.prnewsonline.com/ivy-lee-crisis-history/

The Story of Russell Perry

On a cold December night, The year was 2013, and I was ten years old. I was sitting in my grandfather’s office next to my brother Sebastian on the couch. On the other side of the room, my cousins Winston and Matthew were sitting in some chairs. My grandfather was sitting behind his desk; He had his legs crossed and his hand on the side of his face. He was getting ready to tell us the story of Russell Perry living on his own at the age of twelve. The atmosphere in the room was very emotional and severe. Was anyone else a little bit uncomfortable? Was anyone else a little uncertain where this story would go? Ideas started to flood my head as I sat there next to Sebastian. I looked at my grandfather, and he began his story. I was mentally preparing myself for certain things I didn’t know. Something that would make me look at things differently as an eleven-year-old kid.

Before telling us his story himself, I had heard bits and pieces about my grandfather’s rough childhood. When I was about eight years old, my grandmother sat my brother and me down. She talked to us about my grandfather’s childhood. I didn’t know where this conversation was going. I knew only about my grandfather’s childhood as he was a high school all-American in football. He also played in the first integration game in the state of Oklahoma. What my grandmother was about to tell me would change my view on life. She told me that my grandfather was kicked out of his childhood home at a young age. She also told us he lived on his own all of the high school, which shocked me. I sat there thinking about the man that ran the most prominent independent African American broadcasting company.

One day, I was talking to my dad in the car. He told me my grandfather was getting inducted into the Oklahoma Hall of Fame. He said I would have to act like my grandfather in a video. In this video, I was supposed to reenact Russell Perry walking with a sack of clothes and looking up at the sky like I was pleading to god. Was it necessary for the video? I was baffled about why I was doing this. So, I asked my father why. He told me my grandfather was about my age when he was on his own and got kicked out of his home by his stepfather. I sat there in disbelief and thought it wasn’t true. I was thinking about my grandfather walking around homeless at the age of eleven. For the rest of that car ride, I asked my dad more questions on the fact that my grandfather was homeless as a kid. Then I sat there again, thinking how privileged I am and how lucky I am to be in my situation.

During the Oklahoma Hall of Fame ceremony, many people were inducted that night. However, I wasn’t worried about them. I was just concerned about my grandfather. It was finally his turn, and I was so nervous. I was shaking in my chair. The reason I was so scared is that me being in the introduction video for my grandfather. I wanted this story I kept hearing about my grandfather to be perfect, and it was perfect to him. He told me I did an excellent job and that he was very proud of me. I still didn’t know the whole story of him living on his own. I wondered if he was ever going to tell us the story.

The next evening, I was sitting next to my brother Sebastian in my grandfather’s office. While my cousins Winston and Matthew sat across from us. My grandfather was sitting behind his desk. He was getting ready to tell us this story of his childhood that we have heard of but never heard. He said that he got into a fight with his stepfather. He didn’t like how his stepfather as treating his mother. So he let him know how he felt. This caused him to get kicked out and live on his own till he married my grandmother. His father wouldn’t take him in or give him any money. He had his own apartment at the age of eleven and paid for it. He graduated high school and later would attend Maryland State College to play football. My grandfather would end up dropping out of college. College wasn’t affordable for blacks in the fifties. My grandfather came back to Oklahoma and worked at a newspaper called the black dispatch. A broke young man was working as a printer’s devil and, at the same time, working his way up to own more than half of the newspaper. He said this was only the beginning. The other half of the newspaper is owned by doctors and local business people in Oklahoma City. He said these businessmen and doctors didn’t like him. He didn’t like how they ran the newspaper. They had a meeting and discussed how business was going. The business was not going well, and people weren’t getting along. So, he decided it was time for him to leave. He was giving up the percentage of the newspaper that he owned. My grandfather would take out a mortgage on his house. With that mortgage, he would start his own newspaper. He said this would be a big risk he would be taking. It would make him and his family broke or rich. My grandmother would have to approve of this business for it to happen. She agreed, and my grandfather would name the newspaper The Black Chronicle. He said about twenty years later. I bought my first radio station, and that started Perry Publishing and Broadcasting. My grandfather would then go on and tell us about the expansion of the family business nationally.

He would also tell us how he was the first black Secretary of Commerce for Oklahoma in 2001. My grandfather made me realize that you have to go through a lot to get what you want in life. He also made me more appreciative of the life I am living today. He showed me he is capable of being a successful black man in America. Not everyone has the same path to success.

Topic paragraph for research paper

The following paper focuses on media literacy, particularly how a piece of media can help someone understand the meaning of media literacy, which is understanding mass media and how media creators construct the meaning. A podcast interview with Grammy award-winning artist Drake called Rap Radar exemplifies media literacy and the five-step process. The five steps in the media literacy process are description, analysis, interpretation, evaluation, and engagement. These steps will help break down the podcast into sections that will go into a more depth look at the interview. The process will allow people that have never heard of the artist or do not understand what the interview is trying to inform to understand the nature and repercussions of the complicated media. The process will also show and depict how the interview with Drake tries to paint a picture of Drake as the greatest artist of the decade.

5-step media critical process

The media type I chose was the Drake Sprite commercial “The Spark Commercial”.
a. Drake is in the studio recording the song “Forever” with his engineer 40. Drakes body also becomes a stereo after he takes a drink of the sprite.
b. Drake was in the making of become a music icon.
c. https://www.youtube.com/watch?v=mh6vHoyBs58
Analysis
a. A pattern or trend that they may emerge from this is other big drink cooperation may try to get other big celebrities to be their spokesperson or just get them to be in commercials.
b. Now the big pattern is for rappers to have sponsorship with alcoholic beverages and for them to show them off in music videos and on social media posts.
Meaning
a. The meaning of these patterns is to expose the brand and beverage. It also is to make people want to go buy the product. If people, see their favorite artists with the drink they are more likely to give the drink or product a try.
b. So, having someone with a big name and a platform in today’s media world is a big deal. It helps grow your brand and makes people want to try your product.
Final Judgment
a. I think the strengths of the commercial were having Drake in the commercial. Also, just overall what happened in the commercial, Drake takes a sip of sprite, and his body just transforms into stereo. Another strength was Drake’s campaign with sprite was to help kids a platform to express their talent.
b. I really didn’t think the commercial had any weaknesses.
Interactions
a. The world has engaged with media through YouTube and TV. People of all ages and races.
b. People engaged with the content because who was in it and what the product was. Also, because what took place in the commercial.

Life lately

Life has been going well lately. School has been going well and stressful at times. I really can’t complain. From a maturity standpoint, I have significantly grown this semester in my approach to my business and school. I have accomplished almost all of my goals for the semester and still looking to complete a few more.

My social life has been good. I got closer to a lot of people and made a lot of new friends. Networking and meeting new people is something that has always been easy for me to do. I think it is also an important skill to have. While at OU, I noticed that people take networking for granted and like to stay within their friend group.

Summer is around the corner, and I am looking forward to it. Getting a chance to see some friends I have not seen in a while and grow more as a person. I am looking forward to the new things I will learn in the workforce while working for Perry Publishing and Broadcasting. I always enjoy learning and improving myself in areas I need improvement. Improving yourself is not an easy thing to do. It makes you uncomfortable, but that’s an excellent way to grow; you must be uncomfortable. That’s all I want to keep doing is growing as a person. If I do that, I know anything is possible in life.

Concert Essay & Understaning Music

Last week I had to attend a Violin concert to understand music class. I had to write an essay about the concert. In the essay, I have to talk about the sounds of the music. What period the music was made in, and who was the composer? I enjoyed going to these concerts over the semester. I did not realize how good and relaxing classical music is.

As a whole, I have enjoyed learning about classical music and the composer that has made the music. Classical Music has opened my eyes and made my perspective of music change. Many of the sounds I hear are rap, rock & roll, and pop. I hear classical music.

Music, as a whole, is a big part of my life. I think music has a significant influence on who I am as a person today. Music makes me feel invincible, not even in this world. I think everyone probably has something that can make them feel like this. It might be playing video games, reading books, or even doing a puzzle.

Music is good for the soul, in my opinion. It allows us to feel something most things don’t. I realized this when I was younger, and my dad played James Brown for me. Immediately when I heard his music, I felt it as well. Not literally but physically. That is how music is supposed to feel.

New Sigma on the yard

On May 3, 2023

My friend Nick Jones asked me to take his photos in his Sigma gear because he just crossed the line. I was pretty surprised when he asked me to take his pictures because I knew the pictures were essential. I am not saying I am bad at taking pictures. I’m just saying some people on campus have been doing photography longer than me.

I had a lot of fun taking Nick’s photos. I also learned a lot while taking his photos. It opened up my eyes to new ideas and creativity while taking photos. I do not want to do photography and videography as a profession. It is more of a hobby that I enjoy.

I enjoy photography and videography so much because I like to tell stories. I also like to talk, so that is another reason why. Reflecting on videos and pictures and reliving those moments is also fantastic. I need to get back into taking videos and pictures more consistently again. It does relax me and helps me with my mental peace.

I encourage people to get into photography and videography; so many opportunities come from having a camera. Also, a lot of money is in that business, so that is another reason why I encourage people to get a camera.

Garcia vs Davis

On May 2, 2023