Identifying Stakeholders
Identifying stakeholders is essential to creating personas for an organization. A diverse group interacts with an organization, but there are main stakeholder groups that dominate an organization that are worth researching. Stakeholders of a company or organization can range significantly including community groups, employees and customers. In order to choose a target stakeholder, I assess what 2-3 stakeholder groups hold the most interest in my organization. This step takes research and time.
Researching Personas
The research steps of creating personas can be a time-taking process. Over time a company can assess trends within groups. Within your organization should be some sort of CRM platform to give an idea of common demographics among customers. Demographic information is an important step to discover within CRM. If an organization does not have a CRM, observations can be made from employees. Once a demographic is chosen based on gender, age, geographic information, profession, etc., you can use a website like Hubspot to find key identifiers. A crucial part of making buyer personas is finding the pain points and buying habits of the audience. Once these are found, the company or organization can make steps to appeal more to the personas through campaigns.
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