Keeping a Brand Visual
Visual language within a PR campaign is very important. Within a campaign for Stafford, authentic images from the museum and their events will be very important. The visual elements will also stay consistent with the logo and past branding projects. These images will show the audience a the vision and real work of Stafford. A PR campaign needs a good balance of both type and image visuals. In the case of Stafford, a mix of the two is going to be most important for my campaign. Pictures of space and planes will be an essential part of this campaign to invoke a feeling and knowledge of adventure. Adventure and excitement is an important factor in attracting people to the Stafford Museum. Text will also have an important role in this campaign. Text will give the campaign an opportunity to explain the connection that Stafford has to Route 66 and the centennial. Stafford Museum encourages interactive exhibits in order to help visitors experience the excitement of space and air travel.
A Relevance to the Audience
The text and images of my campaign need to be relevant to the audience while also being engaging. Route 66 is of historical significance, so the campaign should include some “Americana” looks. The text and images of the campaign need to be consistent with past branding, but still include the new branding associated with the Route 66 centennial. The campaign messaging needs to tell a story to ignite the creativity and excitement of visitors. The campaign should also come across as authentic and sincere.
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