Author: Natalia Wagner
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Why Everyone Should Consider PR Design
Using Platforms and Personas Using design within PR is an important skill and strategy for public relations professionals. Proper attention can come from a correctly designed PR campaign. Design can target certain audiences that are deemed as most essential. Within PR design, the platform chosen to make the design is essential. Consider where and how…
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Why you should Create a Tourism Brochure
Brochures as a PR Tool Brochures are a great way to get information across in an easy and readable way. If tourists want specific information about a place or attraction, a brochure makes this very accessible as there are headlines on each page. General information about an attraction can attract the right target audience. The…
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Tour Guides as a PR Technique for Tourism
Focus on your Target Audience Creating a tour guide is a strategic process as the order of information and pictures included are a very important element. A tour guide should have targeted elements in order to appeal to the correct audience. These elements can include specific text or pictures that would most appeal to this…
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The Essential Role of Social Media In Public Relations
The Elements and Information for a Brand Account Social media is incredibly important for PR professionals. Utilizing social media allows a campaign to reach a further audience. When making social media campaigns, PR professionals need to remember to pick the correct platforms and target audience. Based on key demographic and psychographic information, social media presence…
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The Diverse Options in Photoshop
Find Target Audiences When looking at the stakeholders of an organization, it is important to consider the fact that they may be very different from each other. While working in Photoshop for Stafford Air and Space Museum, I first focused on the audience of the parents whose children can have an educational experience. While making…
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The Importance of Persona Creation in PR
Identifying Stakeholders Identifying stakeholders is essential to creating personas for an organization. A diverse group interacts with an organization, but there are main stakeholder groups that dominate an organization that are worth researching. Stakeholders of a company or organization can range significantly including community groups, employees and customers. In order to choose a target stakeholder,…
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The Importance of Considering Design Elements While Creating Business Collateral
Spacing and Layout for Business Cards Business cards are an essential element to have in your business collateral. They provide an easy way of giving others your contact information. Business cards need to be easy to read and showcase only the most necessary information. Many business cards are designed with two sides, one with just…
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A Look into Visual PR Strategy
Keeping a Brand Visual Visual language within a PR campaign is very important. Within a campaign for Stafford, authentic images from the museum and their events will be very important. The visual elements will also stay consistent with the logo and past branding projects. These images will show the audience a the vision and real…
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The Importance of Design Programs in Public Relations
Adobe InDesign and Canva Adobe InDesign is a great program in the world of PR design. The features and abilities of InDesign allow the writer to appropriately format an article. Designs can be made into the ideal size while making the document. The margins and columns options also allow for the basic setup to be…
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A Look into the Design Elements of Everyday Advertisements
A Focus on Placement and Color This advertisement uses shape in a large way. The circle of the engagement ring draws the eye first while “Mitchell’s Jewelry” answers the question of where the jewelry is from. The phrase “Is Your Wish List Ready?” could be better implemented. Its current placement makes it seem like more…