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In chapter five our Digital Literacy by Susan Wiesinger; Ralph Beliveau, the writers talk about a rather interesting concept called the “Daily Me.”

The book, Digital Literacy, begins by saying that it is the “the difference between narrowcasting and digital.” Narrowcasting is simply about personalizing information for a group on people that are just like you, a whole population. Whereas digital is personalized and targeted to you based on the information you follow and interact with. So how is “The Daily Me” concept the difference between the two?

According to the book, the three characteristics of the concept are three P’s, partnership, participation, and personalization. Partnership happens through user’s agreement to terms and conditions. Which essentially lets the Web’s content be a reflection of a user’s engagement of interest. This is where participation comes in. Our engagement and participation through these partnerships is what makes everything personalized.

This is happening and most people do not realize it is from their usage. Whis is why the question, “why do ads pop up on my phone after I talk about them“, is prone to be asked.

I believe that the book got the concept right because this way of digital living is all about the user. It is all personalized on a daily basis. I think they are right about the three P’s because through partnership comes participation, then personalization.