Importance of Transparency in Crisis Communication As discussed in Molly McPherson’s crisis communication podcast, transparency is a fundamental aspect of effective crisis communication. When crises arise, an organization’s decision to be open, truthful, and forthcoming with information can significantly influence… Continue Reading
The PESO model (Paid, Earned, Shared, Owned) is a strong tactic that categorizes media into four types in order to plan how exactly to campaign for specific organizations. While paid, shared, and owned media are crucial to PR in their… Continue Reading
Propaganda techniques have been crucial in shaping public opinion for over a century. From posters and films in World War I to social media manipulation in today’s elections, these tools have continually evolved. However, their fundamental tactics such as emotional… Continue Reading
What is CSR? Corporate Social Responsibility (CSR) has become an essential component of modern business practices. (The Public Relations Journal, 1945). However, CSR hasn’t always had such a genuine focus. As the Drilled podcast series revealed in episodes such as… Continue Reading
In the realm of media and free expression, the boundaries between what is considered obscene and indecent are often murky. As society evolves, so do our perceptions of what is acceptable in the media landscape. This post will shed light… Continue Reading
In the realm of advertising, few brands have managed to capture the collective imagination of the global audience quite like Coca-Cola. For decades, Coca-Cola ads have stood as beacons of creativity, nostalgia, and cultural resonance. What is it about these… Continue Reading
Halloween, a time of spooky costumes, haunted houses, and the sweetest of treats. One of the most exciting traditions of this holiday is the exchange of Halloween candy. Children eagerly anticipate a night of trick-or-treating, while adults prepare to welcome… Continue Reading
Israel is a country in the middle east, and it has ownership over Gaza, also known as Palestine. Gaza suddenly wants to break away from Israel and has caused violence between the two. This is a controversial subject throughout the… Continue Reading
Books are an essential part of our lives. They provide knowledge, wisdom, entertainment, and allow room for mental development. One book that has left me with knowledge of a historical event, and has taught me life lessons within the story,… Continue Reading
Hey y’all! My name is Paige Brown, and I am a public relations major and minoring in marketing. My goal is to one day be able to promote different companies through the media. With that said, media has captivated me… Continue Reading