Why Research Is the Starting Point When I think about building a communications strategy, research feels like the compass that guides the journey. Without it, I’d be wandering aimlessly, guessing what messages might resonate. Research helps me understand who my… Continue Reading
As PR practitioners, design isn’t just about making something look good, it’s about communicating effectively. The right design tools can help us turn a press release into a visually appealing media kit or transform raw data into a polished infographic… Continue Reading
Design is everywhere from the ads on the subway to the cereal boxes in your kitchen. On my recent Design Blitz, I set out to capture how design principles shape our experiences, guide attention, and communicate messages. I focused on… Continue Reading
When people think about design, they usually picture colors, logos, or maybe the overall layout of a page. What often gets overlooked is one of the most important tools in visual communication: typography. Typography is not just about picking a… Continue Reading
Who am I Professionally? I am a Public Relations practitioner who has a strong passion for networking, communication, and journalism. I enjoy connecting with people and ideas, and I see myself as someone who thrives in environments where I can… Continue Reading
Hi Y’all! I am Paige Brown, a determined and authentic college student who values honesty, hard work,and meaningful connections. I bring a unique blend of competitiveness and approachability,serving as someone who can lead with integrity while also being reliable and… Continue Reading
Importance of Transparency in Crisis Communication As discussed in Molly McPherson’s crisis communication podcast, transparency is a fundamental aspect of effective crisis communication. When crises arise, an organization’s decision to be open, truthful, and forthcoming with information can significantly influence… Continue Reading
The PESO model (Paid, Earned, Shared, Owned) is a strong tactic that categorizes media into four types in order to plan how exactly to campaign for specific organizations. While paid, shared, and owned media are crucial to PR in their… Continue Reading
Propaganda techniques have been crucial in shaping public opinion for over a century. From posters and films in World War I to social media manipulation in today’s elections, these tools have continually evolved. However, their fundamental tactics such as emotional… Continue Reading
What is CSR? Corporate Social Responsibility (CSR) has become an essential component of modern business practices. (The Public Relations Journal, 1945). However, CSR hasn’t always had such a genuine focus. As the Drilled podcast series revealed in episodes such as… Continue Reading