Why Research Is the Starting Point When I think about building a communications strategy, research feels like the compass that guides the journey. Without it, I’d be wandering aimlessly, guessing what messages might resonate. Research helps me understand who my… Continue Reading
As PR practitioners, design isn’t just about making something look good, it’s about communicating effectively. The right design tools can help us turn a press release into a visually appealing media kit or transform raw data into a polished infographic… Continue Reading
Design is everywhere from the ads on the subway to the cereal boxes in your kitchen. On my recent Design Blitz, I set out to capture how design principles shape our experiences, guide attention, and communicate messages. I focused on… Continue Reading
When people think about design, they usually picture colors, logos, or maybe the overall layout of a page. What often gets overlooked is one of the most important tools in visual communication: typography. Typography is not just about picking a… Continue Reading