Designing a brochure from the ground up showed me how much strategy goes into this classic PR tool. Before this project, I thought brochures were simple printed pieces. Now I understand how much they can influence the way people see… Continue Reading
Public relations design is far more than making things look good. This semester showed me that PR design is really about connection. It is about shaping information so it lands with the right people and motivates them to care. As… Continue Reading
Creating a newsletter from start to finish has been one of the most rewarding projects this semester. It’s not just about putting words and images together; it’s about telling a story that your audience actually wants to read. As a… Continue Reading
Understanding Your Audience Every great communication strategy begins with one question: Who am I talking to? In public relations, identifying your target stakeholders helps turn general messages into meaningful conversations. When organizations like the University of Oklahoma Admissions team reach… Continue Reading
As PR professionals, we understand that every detail communicates something about a brand. Collateral material like business cards, letterheads, and envelopes are more than just paper. They are strategic tools that reflect professionalism, build trust, and create lasting impressions. In… Continue Reading
Why Research Is the Starting Point When I think about building a communications strategy, research feels like the compass that guides the journey. Without it, I’d be wandering aimlessly, guessing what messages might resonate. Research helps me understand who my… Continue Reading
As PR practitioners, design isn’t just about making something look good, it’s about communicating effectively. The right design tools can help us turn a press release into a visually appealing media kit or transform raw data into a polished infographic… Continue Reading
Design is everywhere from the ads on the subway to the cereal boxes in your kitchen. On my recent Design Blitz, I set out to capture how design principles shape our experiences, guide attention, and communicate messages. I focused on… Continue Reading
When people think about design, they usually picture colors, logos, or maybe the overall layout of a page. What often gets overlooked is one of the most important tools in visual communication: typography. Typography is not just about picking a… Continue Reading