Picture Cutesy of Pixabay

During the 2024 Super Bowl, a Cetaphil Facial Moisturizer commercial titled “A New Sports Tradition for Dads & Daughters” aired during the football game, and it changed the lives of many. Now I am assuming that you would not expect a face wash commercial to have that big of an effect on people, but this advertisement touched the hearts of so many families across the U.S. 

This advertisement features a dad and a daughter. The dad is making attempts to bond with his daughter over football, however the daughter is very dismissive. The dad continues to make an effort to bond with her and again she blows him off. However, the day of the Super Bowl the dad walks into the daughters room and hands her a Chiefs jersey with the number 13 on it. The daughter then puts it on, comes downstairs and joins her father on the couch, and together they watch the Super Bowl. 

Before I get into how this advertisement made me feel, I think it’s important to point out the symbolism within this advertisement. The number on the jersey, 13,  is considered to be Taylor Swift’s lucky number, and along with the jersey the dad and daughter are wearing the infamous friendship bracelets that fans trade at the Era’s tour and have become an identifying feature of a Swift fan. 

At the very end of the advertisement, a touching statement fills the screen saying, “this season, fathers and daughters found a new way to connect.”  What that statement is referring to is now that Taylor Swift and Travis Kelce are in a relationship, daughters are now more interested in football because they want to see Swift and support Travis Kelce. While they might not exactly be there to watch football, they are spending time with their fathers doing something that they like and want to share with their kids. 

Personally, this is the most touching advertisement I had ever seen. I really liked how Taylor Swift was incorporated into the commercial, not just because I am a huge Swiftie, but because prior to the game the media was up in arms about the entire game turning into “how many times can we put her face on the jumbotron,” but this advertisement shed a positive light on this situation. It also touched my heart a little because I hardly have a relationship with my dad. I never had bonding moments with my dad growing up, and he would never in a million years be caught dead watching football, especially not with me. Seeing the bond being made between the father and daughter in this commercial quite literally brought me to tears. 

This advertisement is a perfect example of what it looks like to create a good commercial that will have a lasting impact on people and draw more consumers in. I am already a  dedicated customer of Cetaphil, but this advertisement made my support for the company grow tremendously.