I worked for a vapor company during the height of the vapor craze from 2014-2016. I worked as a wholesale account manager who dabbled in product marketing. Product releases were plentiful as any concept you could attach to a flavor of e-liquid begged for a brand identifier. In our office, the collective at The Treehouse on Buzzard Hill was once a potent wholesale, marketing, and branding department of this particular defunct vapor company. We sold thousands of gallons of e-liquid across the country and had a blast in each city we visited. In addition, we set up our booths at vapor trade shows across the country and made market visits to clients’ stores. These stores ranged in size from the emporium style to boutique vapor stores. Remember all the vapor shops around a few years ago?
What a time of free market society and money. It happened around the country, from trade show to trade show, and I met the same people and new customers from each show. The amount of money generated during the industry’s height was incredible. If a brand or concept to sell liquid could be conceptualized, the folks in the flavor lab could perfect the mixture, and the artwork could be created, then it could be taken to market. Its now a messy, expensive process with no promises from the FDA. A ton of creative people operated within the community. Yay or nay, the vaping industry was a bustling industry until the FDA became involved and big tobacco decided profits were at a point where they had to react.
