Next to the brand itself, the content on which its branded can be a companies most valuable asset. Branded collateral is often the first thing a potential client or customer might see. Perhaps its branded letterhead sent in a branded envelope processed through snail-mail? Or, the most likely scenarios, you are meeting a customer and they request a card to contact you for business? Do you have one?

Businesses and the executives that represent them must have a brand they can include on company stationary. That includes letterhead, envelopes and business cards. Branding these items first enables a strong footing moving forward in becoming a well-known brand that people can gravitate toward and recognize. The consistency of the brand across all of your elements is known as known as the brand touchpoints and is discussed here in depth.

Corporate identity stationery mock up isolated on modern style background. Mock up for branding identity. 3D illustration
By Salih

Operating a DJ company for decades, until recently I needed a business card completely designed by me. My company’s name is The 572 DJs LLC. (I keep telling myself the 572 area code will catch on like the 405 did). I created the logo within Illustrator and used InDesign to create a business card, letterhead and envelope for The 572 DJs.

This is the company’s current logo

Business Card

Utilizing negative space and proportion I enlarged the logo and positioned it to one side of the card. Using the white space as negative space because of the nature of the logo. A lot going on there.

Letterhead

The logo reveals enough of the company and what we do, I felt it was necessary to leave the white open. I also created an alternate with a text border, of sorts. I feel either could work, what do you think?

Envelope

The envelope presents a challenge. Staying within the Post Offices recommended guidelines. Parts of the envelope aren’t allowed to be covered or marked. It is where the designer and Post Master resistance meets. I never paid much attention to envelopes with a large logo offset to the upper left corner. There isn’t much room to mess with here. Post Grid offers guidance on these issues, check this page out for those.

Check out our Brand-O!

Branding can really become the preoccupation of any company. Almost obsessive but what else do you have other than your brand? You can brand just about anything!

Corporate Branding identity template design. Modern Realistic colorful Business Stationery mockup. Stationery and uniform, paper pack, Coffee, package for your brand. Vector illustration
By sergey985

However, you must maintain brand consistency. It is as crucial as the brand itself. Consumers and the public rely on what they know and how they will spend their hard earned dollar.