Launching your social media campaign is not as complicated or overwhelming as it may seem if the design is compelling and coherent. A simplistic design uses minimal text and imagery to convey the message in an easily digestible manner for users. Creating a consistent and concise message with a call to action is vital. The call to action spurs the user to visit a website, sign up for a trial, sign up for a newsletter, or spend money with your business or company.
Beginning with a goal is where the process starts. What goal is your social media campaign attempting to achieve? Is it selling more products? More email subscriptions? The list is endless. Here are eleven helpful trends in 2023 to keep in mind as you set out to create a successful social media campaign and here are a few of my own suggestions.
Social Media=Powerful PR Tool
The remarkable aspect of social media is that it’s mostly free, creating a powerful PR tool for the PR practitioner that is valuable to use. Most platforms monetize their ads but are far cheaper than legacy media streams. For the PR practitioner, social media also encompasses measurement and numbers to sift through. The analytics offered with social media only adds to the value of social media. These platforms are trendy and where your key demographics, regardless of age and status, most likely spend a majority of their time.
The numbers don’t lie, most with a smart phone and connection are involved in some sort of online activity. This is where your audience is most likely.
Important Design Elements to keep in mind
Brand and design elements are essential to remember as you craft your message and campaign. Social media users are bombarded with ads and campaigns all day. It is necessary to keep your campaign consistent across all platforms. Consistency will help keep the message for the end user memorable. While appearing memorable, having a call to action is almost as crucial in creating your campaign. Without a call to action, your campaign is useless. What is the goal of the campaign? It may be time to revisit your goal for the social media campaign if you are experiencing a difficult time in the design portion of the project.
Keeping the dimensions of each platform should also be considered in your design. You can create fantastic designs, keeping dimensions and work surfaces in mind.
The design elements are consistent throughout this campaign I created for my photobooth business. Also, there is a call to action. *DM for Info. I feel I can better answer questions talking directly to the client through phone or email at that point.
Remember, you don’t have to fit the whole message onto the design. That can be saved for the text of the post.
*For Example*
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Brand Voice & Culture
It’s important to remember the voice of your organization or client. Writing your message in a language that suits the voice of your campaign will help relate the message more believably. Remember that the message needs to resonate with your audience and prompt them to take action.
Adobe Express
I use Adobe Express as a tool for social media. It is very similar to Canva. It is tailor-made for brands. I can also incorporate all of my other Adobe assets to projects using Adobe Express. You can get as specific as you can in Canva. Sizes for social media posts are accessible using templates. Adobe has paid particular attention to AI and incorporates it into several paid softwares. Here is a fantastic tutorial and link on scoring Adobe Express and adding it to your arrows in the design quiver.
