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Veronica Zwink

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  • Introducing America’s PR Sweetheart, Veronica Zwink
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  • Resume

Survival of the Speediest – Why “Getting Ahead of the Story” Might Just Save Your Brand’s Life

April 24, 2025Veronica Zwink Leave a Comment

The Golden Rule of PR Damage Control Crisis communication is like the emergency kit of public relations—you hope you never need it, but when disaster strikes, it better be fully stocked. Whether it’s a scandal, a slip-up, or a social… Continue Reading →

Communications, crisis communication, emergency, pepsi, PR, PR Practices

OP-ED: Big Budget, Bigger Boobs—But Where’s the Substance?

April 10, 2025Veronica Zwink Leave a Comment

When you spend $20 on a movie ticket, you’re probably not expecting two hours of unfiltered, borderline porn. Yet, that’s becoming increasingly common in modern cinema. Close-up shots of breasts and backends are no longer rare artistic choices—they’re practically default.… Continue Reading →

From Wrapped to Riches: The Earned Media Formula That Works

April 2, 2025Veronica Zwink Leave a Comment

Earned Media and its Benefits in PR If you’ve ever seen your friends post their Spotify Wrapped on social media, you’ve likely experienced the magic of earned media in action. You know, the kind of publicity you don’t pay for… Continue Reading →

advertising, campaigns, Communications, earned media, PR, PR Practices, spotify

From DEI to Daily Practice: How Diversity Fuels the Future of PR and Work

March 11, 2025Veronica Zwink Leave a Comment

The Growing Importance of Diversity in the Workplace Amidst the DEI Shift With Diversity, Equity, and Inclusion (DEI) being removed from government initiatives in recent years, understanding how to foster and create a diverse workplace is now more important than… Continue Reading →

Communications, DEI, Diversity, Inclusion, PR, Public Relations, Workplace

Deception and Damage: The Risks of Misleading in Ethical PR Practices

February 13, 2025Veronica Zwink Leave a Comment

Navigating Truth in the Digital Age: Ethical PR Practices Amidst Misinformation, AI, and the Rise of Spin In a world surrounded by claims of fake news and manipulated narratives, it’s crucial that future PR professionals learn to make ethical choices… Continue Reading →

Ethical PR, Fake news, Greenwashing, Misinformation, PR Practices

Zwink’s My Last Name, Talking (Indefinitely) is My Game; My Career Path Down PR in Sports Entertainment

November 6, 2023Veronica Zwink Leave a Comment

At age 4 I wanted to be a singer when I grew up. At age 5 I wanted to be a cheerleader. At age 7 I wanted to be Hannah Montana. But alas, at age 19, I hate to disappoint… Continue Reading →

Put That Sexy Nun Costume to Use: Top 3 Places to Reuse your Halloween Costume After the Holidays 

October 25, 2023Veronica Zwink Leave a Comment

Do you hate planning and putting together an elaborate Halloween costume every year and then having to hide it away or get rid of it after one night? If you do, you’re like most people, but luckily, I have come… Continue Reading →

A Zwinks Guide to Cinematic Perfection

October 12, 2023Veronica Zwink Leave a Comment

As a girl who loves and watches cinema as if it’s my religion, I’ve had a lot of opinions of what makes a good film as a whole. Although I don’t plan on going into the film industry, I believe… Continue Reading →

The Man Who Started My 19-Year Hyperfixation with Men in Tight Spandex; WWE Superstar, Edge

September 19, 2023Veronica Zwink Leave a Comment

Every morning as a young kid I would have the same morning routine. Wake up at 5am, slip on my jean skirt and graphic tee that usually had a combination of glitter and big eyed animals printed on it, grabbed… Continue Reading →

This is Encyclopedia V-Z.

August 30, 2023Veronica Zwink 2 Comments

Welcome to your compendium providing summaries of knowledge special to a particular field or discipline, which in this case, is all things in Veronica Zwink’s thought stream. From categories V-Z, and also surrounding letters because there is very limited words… Continue Reading →

Veronica Zwink is a sophomore at the University of Oklahoma, studying public relations and marketing. Living by the slogan she created, 'You can't spell "Zwink" without "win",' she aspires to become a professional in the PR field and benefit others through her creativity and design.

© 2025 Veronica Zwink. All rights reserved.
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