Let’s face it, most business cards end up in the trash. Envelopes? Probably in the recycling bin.
Your personal brand should make someone want to hold onto it, not toss it. That’s exactly what I aimed for with my “Rich Creativity” collateral: business card, letterhead and envelope that are bold, professional and impossible to ignore. For the full research and design process, check out this post.
One of the biggest challenges in creating my personal brand was finding the balance between showcasing creativity, yet reflecting the professionalism required for my future in law. I aimed to design a brand that can adapt to whichever field I’m in—whether practicing PR, pursuing media law or working as a social media manager.
Fonts That Talk (and Actually Say Something)
Typography is more than just letters on a page; it’s your brand’s personality speaking directly to your audience.
For “Rich Creativity,” I chose a bold, elegant font that’s confident but approachable. It ensures that every piece of collateral reads clearly and makes a professional statement without feeling stiff or boring. The right typography builds trust, conveys creativity and makes sure your materials are taken seriously from the first glance.
Tiny Detail, Big Impression: The Quill
The feather quill outline might seem like a small design element, but it carries a lot of weight. It’s a subtle nod to creativity, writing and my professional focus in communication.
Including a visual cue like this helps tie the brand together across all materials and gives each piece a unique touch that stands out. People remember details, and the quill ensures my collateral isn’t just generic paper floating in a stack.
Collateral That Actually Works: My Tips
Balance Is Everything – Every design element should feel intentional. Avoid crowding and make sure each piece flows visually.
Consistency = Credibility – Fonts, colors, and logo placement should remain uniform across all pieces. Consistency builds recognition and trust.
Whitespace Isn’t Wasted Space – Negative space gives your designs room to breathe. It makes layouts clean, readable and professional.
Form + Function – A design can look incredible, but if it doesn’t work for its purpose, sharing contact info, conveying professionalism or representing your brand, it’s missing the point.
Designing my personal brand wasn’t just about looking good, it was about creating collateral that communicates who I am and can adapt to any professional context. By focusing on balance, harmony and consistency, every element, from the bold typography to the feather quill, works together to create a cohesive, polished look.
The result is business cards, letterhead, and envelopes that are memorable, versatile, and professional, ready to represent me in PR, media law or social media management. This project reinforced an important lesson: strong design isn’t just about aesthetics, it’s about clarity, cohesion and leaving a lasting impression.
