Picture this: the internet is a flashing carnival of content, every headline screaming louder than the last, every brand juggling buzzwords and hashtags just to keep eyes on the screen. It’s a digital circus where everyone fights for the spotlight. … Continue Reading
Speak, Post, Repeat Social media is where your brand talks, listens and sometimes even makes people laugh. Every post is a chance to shape how people see you. Done well, social media doesn’t just share information—it creates moments people remember.… Continue Reading
Starting with the Right Lens: Know Your Stakeholders Before you ever open Photoshop, you have to know who you’re designing for. Without understanding your stakeholders, your work has no real direction, like throwing paint at a wall and hoping it… Continue Reading
When it comes to communication, trying to reach everyone at once is like yelling into a crowd a people. Your message gets only heard by a few people, and they may not care at all and ignore it. In marketing,… Continue Reading
Let’s face it, most business cards end up in the trash. Envelopes? Probably in the recycling bin. Your personal brand should make someone want to hold onto it, not toss it. That’s exactly what I aimed for with my “Rich… Continue Reading
Deciding what color your brand should be isn’t as simple as taking a “What Color Are You?” Buzzfeed quiz. Crafting a personal brand requires strategy, intentionality and, yes, research. For me, that research has shaped my visual communication strategy that… Continue Reading
Let’s be honest: in PR, half the battle is making sure people actually look at what you’ve created. You can have the sharpest press release or the most thoughtful campaign strategy, but if your flyer looks like it was whipped… Continue Reading
In a world where we’re constantly bombarded with ads—on our phones, in our feeds, on billboards and even sneaking into our Spotify playlists—it takes more than a flashy product shot to stand out. With so much noise competing for our… Continue Reading
Take a look at the encouraging message printed on this poster: Image from vrogue.co “I want something good to die for to make it beautiful to live.” Wow. That message is beautiful, isn’t it? Too bad it took me 15… Continue Reading
“You must always be at the end of the list, huh?” “I bet you’ve never met someone with the same last name before, have you?” “Your last name sucks.” All right, I made up that last comment, but you get… Continue Reading