When it comes to communication, trying to reach everyone at once is like yelling into a crowd a people. Your message gets only heard by a few people, and they may not care at all and ignore it. In marketing,… Continue Reading
In a world where we’re constantly bombarded with ads—on our phones, in our feeds, on billboards and even sneaking into our Spotify playlists—it takes more than a flashy product shot to stand out. With so much noise competing for our… Continue Reading
Take a look at the encouraging message printed on this poster: Image from vrogue.co “I want something good to die for to make it beautiful to live.” Wow. That message is beautiful, isn’t it? Too bad it took me 15… Continue Reading
Earned Media and its Benefits in PR If you’ve ever seen your friends post their Spotify Wrapped on social media, you’ve likely experienced the magic of earned media in action. You know, the kind of publicity you don’t pay for… Continue Reading