When it comes to communication, trying to reach everyone at once is like yelling into a crowd a people. Your message gets only heard by a few people, and they may not care at all and ignore it. In marketing,… Continue Reading
Let’s be honest: in PR, half the battle is making sure people actually look at what you’ve created. You can have the sharpest press release or the most thoughtful campaign strategy, but if your flyer looks like it was whipped… Continue Reading
Earned Media and its Benefits in PR If you’ve ever seen your friends post their Spotify Wrapped on social media, you’ve likely experienced the magic of earned media in action. You know, the kind of publicity you don’t pay for… Continue Reading