Collateral Material – Veronica Zwink

Stop Your Business Card from Ending in the Trash Can: Everything You Need to Know About Business Cards, Letterhead and Envelopes

September 30, 2025Veronica Zwink Leave a Comment

Let’s face it, most business cards end up in the trash. Envelopes? Probably in the recycling bin. Your personal brand should make someone want to hold onto it, not toss it. That’s exactly what I aimed for with my “Rich… Continue Reading →

What Color Would Veronica Zwink Be?: Researching Visual Communication Strategies

September 23, 2025Veronica Zwink 1 Comment

Deciding what color your brand should be isn’t as simple as taking a “What Color Are You?” Buzzfeed quiz. Crafting a personal brand requires strategy, intentionality and, yes, research. For me, that research has shaped my visual communication strategy that… Continue Reading →