Deciding what color your brand should be isn’t as simple as taking a “What Color Are You?” Buzzfeed quiz. Crafting a personal brand requires strategy, intentionality and, yes, research. For me, that research has shaped my visual communication strategy that… Continue Reading
Let’s be honest: in PR, half the battle is making sure people actually look at what you’ve created. You can have the sharpest press release or the most thoughtful campaign strategy, but if your flyer looks like it was whipped… Continue Reading
In a world where we’re constantly bombarded with ads—on our phones, in our feeds, on billboards and even sneaking into our Spotify playlists—it takes more than a flashy product shot to stand out. With so much noise competing for our… Continue Reading
Take a look at the encouraging message printed on this poster: Image from vrogue.co “I want something good to die for to make it beautiful to live.” Wow. That message is beautiful, isn’t it? Too bad it took me 15… Continue Reading