The Golden Rule of PR Damage Control Crisis communication is like the emergency kit of public relations—you hope you never need it, but when disaster strikes, it better be fully stocked. Whether it’s a scandal, a slip-up, or a social… Continue Reading
Earned Media and its Benefits in PR If you’ve ever seen your friends post their Spotify Wrapped on social media, you’ve likely experienced the magic of earned media in action. You know, the kind of publicity you don’t pay for… Continue Reading
Navigating Truth in the Digital Age: Ethical PR Practices Amidst Misinformation, AI, and the Rise of Spin In a world surrounded by claims of fake news and manipulated narratives, it’s crucial that future PR professionals learn to make ethical choices… Continue Reading