Speak, Post, Repeat Social media is where your brand talks, listens and sometimes even makes people laugh. Every post is a chance to shape how people see you. Done well, social media doesn’t just share information—it creates moments people remember.… Continue Reading
When it comes to communication, trying to reach everyone at once is like yelling into a crowd a people. Your message gets only heard by a few people, and they may not care at all and ignore it. In marketing,… Continue Reading
In a world where we’re constantly bombarded with ads—on our phones, in our feeds, on billboards and even sneaking into our Spotify playlists—it takes more than a flashy product shot to stand out. With so much noise competing for our… Continue Reading
Take a look at the encouraging message printed on this poster: Image from vrogue.co “I want something good to die for to make it beautiful to live.” Wow. That message is beautiful, isn’t it? Too bad it took me 15… Continue Reading
“You must always be at the end of the list, huh?” “I bet you’ve never met someone with the same last name before, have you?” “Your last name sucks.” All right, I made up that last comment, but you get… Continue Reading
Public relations and law are often viewed as distinct worlds—one focused on narrative, the other on rules and precedent. Yet, in practice, the two disciplines are closely intertwined. Both aim to protect credibility, reduce risk, and influence perception. When they… Continue Reading
The Golden Rule of PR Damage Control Crisis communication is like the emergency kit of public relations—you hope you never need it, but when disaster strikes, it better be fully stocked. Whether it’s a scandal, a slip-up, or a social… Continue Reading
Earned Media and its Benefits in PR If you’ve ever seen your friends post their Spotify Wrapped on social media, you’ve likely experienced the magic of earned media in action. You know, the kind of publicity you don’t pay for… Continue Reading
Navigating Truth in the Digital Age: Ethical PR Practices Amidst Misinformation, AI, and the Rise of Spin In a world surrounded by claims of fake news and manipulated narratives, it’s crucial that future PR professionals learn to make ethical choices… Continue Reading