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Stakeholder

Pixel Perfect: Why Photoshop and Stakeholders Go Hand in Hand

October 17, 2025Veronica Zwink Leave a Comment

Starting with the Right Lens: Know Your Stakeholders Before you ever open Photoshop, you have to know who you’re designing for. Without understanding your stakeholders, your work has no real direction, like throwing paint at a wall and hoping it… Continue Reading →

Direct Mail, Photoshop, Stakeholder

Why “Everyone” Isn’t Your Audience (and That’s Okay)

October 8, 2025Veronica Zwink Leave a Comment

When it comes to communication, trying to reach everyone at once is like yelling into a crowd a people. Your message gets only heard by a few people, and they may not care at all and ignore it. In marketing,… Continue Reading →

advertising, campaigns, Communications, PR, PR Practices, Stakeholder

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