Month: December 2023

Top Social Media Trends for Holiday Decor 2023

By

On December 7, 2023

In PR Writing

It’s that time of year when the goal is to make your home a cozy winter wonderland! Between garland, wreaths, and trees there are so many ways to decorate your space this year.

Social media is a major factor in how trends begin. In this post, many of these trends have gained buzz on platforms like TikTok and Instagram. It makes sense considering there were “4.76 billion social media users around the world January 2023”1

So we did all the work for you and scoured trends among social media platforms to bring you the top three ways to decorate your home this winter season!

Bow, Bows, and More Bows

As featured on several blogs like Melanie Lissack Interiors, bows are huge this year. Velvet bows are a wonderful way to spice up any garland or Christmas tree. Going viral on social media, bows are even seen to be wrapped around cabinets and chairs! Adding a bow to your space spruces up any Christmas decorations and brings a sense of elegance to your home.

Photo from MelanieLissackInteriors.com
Bring in the Nostalgia

We all want Christmas to feel like it did when we were kids. It seemed all so much more magical. Well according to SouthernLiving, the classics are back. This 2023 season expect to see a vintage take on Christmas, bringing in all the nostalgia. Elements you might see are primary colors, felt stockings, nutcrackers and anything else you may have seen in your home growing up! The focus here is on perfecting that cozy vibe.

Photo from sanctuaryhomedecor.com

This trend may just have us jumping on the bandwagon,2 joining everyone else in soaking up all of the childhood memories.

Opting for Non-Traditional Color Schemes

Many posts on Instagram have featured bright and colorful holiday decorations this year. As we know social media influencers, bloggers and YouTubers have built loyal communities, allowing for trends to grow among varying groups. These posts have created a shockwave, changing the way interior designers are bringing the festivities into their homes.

With elements of bright pink tinsel, ornaments, and bows you are guaranteed to get compliments on this eclectic decor.

This trend allows you to align your holiday decor to your current color palette in your space, or bring in new pops of color. Our personal favorite take on this trend is brightly colored Christmas trees!

Post by @JennifersDimplesandTangles on Instagram

Make sure to blend these trends into something that works for you and makes your space feel beautiful. That way you can use these decor styles for years to come!

  1. Aggozinno & Ward. “PR Principles: Current. Proven. Practical.” June 2020. Edify. ↩︎
  2. Aggozionno & Ward. “PR Principles: Current. Proven. Practical.” June 2020. Edify. ↩︎

The Expansive World of PR Design

By

On December 5, 2023

In Uncategorized

The Importance and Utilization of PR Design

PR Design is a wonderful way to engage your audience visually and draw attention to your brand. Combining public relations with creative elements allows for the integration of brand messaging formatted for a new digital world. Considering many social matter platforms are visually based, or picture-sharing apps, it is important to format our messaging for these platforms.

Ways I Learned More about PR Design

PLATFORMS

Throughout my time as a PR Design student, I felt it was crucial to introduce PR design to anyone by starting with platforms first. I first started with Adobe Indesign, which took a lot of trial and error.

From margins, columns and the selection tool; all of it felt like a big confusing mess at first. You must take it slow and stay calm! I recommend watching tutorials and using the Adobe Learn feature.

Indesign is great for the majority of PR design projects and allows you to customize as much as you need. By the end of every project I used InDesign on, I felt like I started to like it more and more.

Adobe Photoshop is similar to Indesign as they both were difficult at first. Photoshop is more catered towards trying to retouch and edit specific photos, not specifically for layout.

Canva was a great beginner-friendly platform that I feel like is optimal for social media, and quick projects like headers, and logos.

DESIGN ELEMENTS

There are a few key rules that I picked up as I created my designs.

1.) Golden Rule of Three

According to Interaction-design.org, the rule can be followed “You place a simple grid overlay (divided equally into thirds, both horizontally and vertically) on the space to be used for the design.”

2.) Keep it Consistent!

According to BlackIllustrations.com, “When your brand is consistent in its design approach, users will recognize and remember it more easily. Consistency also helps to create a sense of trust with your audience.”

3.) Choose a Layout that Keeps Reader’s Eyes Engaged

For this rule, I chose several different types of layouts from a wonderful resource to show you! My favorite layout was the Z layout, as I felt it drew the reader’s eyes the most efficiently!

Example of a Z-Layout
AUDIENCES

As discussed in my previous blog posts, Mejuri and the Magic of Marketing & Staking in Your Stakeholders, we touched on how crucial it is to cater your design to your target audience.

We know as designers that what may appeal to Gen-Z may not appeal to the baby boomer generation based on culture, exposure, and technology usage.

There have been many instances where brands have not aligned their spokesperson, or designs to their brand’s audience and have received major backlash. Keeping in mind your audience allows for a better two-way communication channel, and makes your audience feel seen!

For example, if you start watching the Great British Baking Show and they have a collaboration with a Monster Truck brand, you’d be confused and feel like there wasn’t much thought to that choice.

Recap

All in all, combining all of these elements has made my process of designing much more organized, and efficient. I think that learning different elements of design is crucial to ensuring your design achieves the goals you want. Combining design with PR requires research and background information to connect your designs with your audiences, and make sure your messaging fits those audiences.

Remember! It is super important to continue to practice and experience new platforms, layouts, and elements of design before you get a finished product. Make sure to make your design process fun, and you’ll see a better product in the end.

Powered by WordPress & Theme by Anders Norén