Hi there! I am Zoe Taylor.
I am a public relations professional that believes in a heavy emphasis on learning, growing, and adapting as a professional.
I utilize the skills I gained at the University of Texas and the University of Oklahoma to create a public relations toolkit focusing on creativity, collaboration, and strengthening bonds between organizations and their audiences.
Why I Enjoy Practicing Public Relations
Public relations opened up a world that combined my two favorite things: helping others and using my words to do so. I love the idea that creativity is combined with a strategy to help clients connect with their audience in a way they haven’t been able to before. Not everyone is as skilled in communication, and that is where PR practitioners step in. We want to help our clients build those strong relationships and help them succeed as an organization!
I started studying public relations because of my intimal overall interest in communications and the urge to help others around me. I started off college as a political science major, wanting to make a change in our world. Soon I realized that being a political science major wasn’t going to allow me the face-to-face time with the public that I appreciate. Shortly after my first semester of college, I became interested in journalism. I loved connecting with people but wanted to be a little bit more geared toward creative design and big-picture ideas. I then landed on public relations and fell in love. I took my first public relations course at the University of Texas and never looked back. It was amazing to take the elements from both political science and journalism.
My Motivation regarding PR
Public relations is one of those fields that is ever-changing. In just a few days, something can drop in the media that completely reimagine what you had laid out for the week. It is the fact that no matter how long you’ve been in practice, you learn something new every day as there is an ever-changing environment around you. It is exciting to feel that even after you graduate with your degree, that you will be a student every day.
getting involved in extracurriculars
Student organizations such as the University of Oklahoma’s PRSSA chapter are incredibly helpful. Finding a community within the university adds another layer to campus life and creates incredible relationships among your peers. I plan to join the PRSSA this semester, as I was a member at the University of Texas and thoroughly enjoyed it.
In my community, I love to participate in volunteering for festivals. Helping set up and seeing events behind the scenes in an area I am very interested in. Helping your community feel supported when they express creativity is a great way to connect. One of my favorite festivals I have helped volunteer for is the Art. Music. Power. (AMP) Festival! This festival focused on creative works from women artists in my community!