So What Even Is Typography?
We see the use of typography multiple times every single day, and most of us probably don’t even realize it. Typography is the visual component of the written word. This includes many different ways of altering text, such as making sure to choose the correct positioning of the text, the right font, correct line spacing and length, and more. Making sure you have the most aesthetic font isn’t the only aspect of typography. We want to be able to make written words look more appealing and make them more effective in communicating their goal message. Something I find interesting about typography is that you have to have a deeper understanding than just the surface-level visuals; different fonts, colors, text layouts, and spacing can all have an impact on the way that we perceive information.
Why Does This Matter?
A blog post written by Thomas Phinney gives us a lot of good information on why typography is even important. He says that typography is essential for many reasons. Branding is one thing that typography is essential for. The choice of colors, fonts, graphics and arrangements are all aspects of typography that directly work with how we perceive a brand. It allows us to see the personality of a brand before we actually know any information about them. Every choice made regarding typography holds weight. Using default fonts and settings is a choice even if you don’t realize it/don’t intend for it to be perceived that way. Flux Academy also discusses how typography plays an important role in the actual legibility of a message. Typography allows messages to be processed in clear and concise ways. Designs that are super text-heavy have to have a particular typography design that separates the different sections and draws attention to the most important points and messages. So whether you’re designing a simple advertisement or creating the cover of a newspaper, typography is important and it is EVERYWHERE!
